Jake Burton outlines his “life as a pioneer” with Burton for Fortune magazine and offers up some solid business start-up advice.
- “I underestimated the cost and time it would take to get the business going.”
- “Once I became focused on growing the sport, instead of just getting rich, things took off.”
- To go global, live global. Three years living in Innsbruck “opened my eyes to being a global company.
- Own it if you want to control it. “I’m fortunate that I didn’t take on shareholders who would expect numbers, or Burton wouldn’t be the success it is today.”
- “Plan lots of lead time for starting any business. It will take longer than you think, and it will cost more than you imagine.”
Good advice for most any business. . .
[Link: Fortune]
