Yobeat.com, the snowboard site that has been “making fun of snowboarding since 1997” is taking their T-shirts to retail, according to founder Brooke Geery.
“Really, what it’s been about for me all along is having the opportunity to start the best T-shirt company in the world. I have seen so many t-shirt start ups come and go, all been because they didn’t develop consumer base beforehand,” YoBeat founder Brooke Geery said. “We’ve spent nearly 15 years developing a following so that when we finally offered our products to shops, people would want them. It was simple, really.”
That is apparently why this week is “T-shirt Week” on the site.” It’s a dream come true,” Geery said. “If there is one thing the snowboard industry needs more of right now it’s T-shirts, and we’re excited to be able to step in and fill that void.”
Click here to order or follow the jump for all the details.NOVEMBER 18, 2010 –Portland, Ore. — In 1997, two girls set out with an AOL account and a dream, and Yobeat.com was born. (Technically, the original web address was something like aol.com/yobeatmag/index.html but eventually the site was upgraded to its own URL.) Since then, YoBeat.com has grown into one of the largest snowboarding websites in the world, making it time to announce the true mission statement of Yobeat.com, with the launch of YoBeat apparel in select retailers.
“Really, what it’s been about for me all along is having the opportunity to start the best T-shirt company in the world. I have seen so many t-shirt start ups come and go, all been because they didn’t develop consumer base beforehand,” YoBeat founder Brooke Geery said. “We’ve spent nearly 15 years developing a following so that when we finally offered our products to shops, people would want them. It was simple, really.”
YoBeat.com will continue to produce the daily original features and run as a content-driven website, but partnerships with select retailers will offer our quality hand screenprinted t-shirts, sweatshirts, stickers and more to kids without the hindrance of shipping. In addition, all apparel, including selected limited edition designs will still be available for purchase directly from YoBeat at yobeat.bigcartel.com.
“It’s a dream come true,” Geery said. “If there is one thing the snowboard industry needs more of right now it’s T-shirts, and we’re excited to be able to step in and fill that void.”
To celebrate, YoBeat is observing T-SHIRT WEEK all week, featuring various T-shirt themed promotions, videos and contests. Check it out at www.yobeat.com
For information on how your shop can carry YoBeat apparel, please contact YoBeat at retail@yobeat.com.
Kooks
yobeat=sister jeans nikes x really weak tindy tuckers pubic lip-ers.
these guys are not snowboarders, rather trend seekers.
The readers don’t do the kind of snowboarding I like but the site has been going since 1997 and everyone involved is a snowboarder.
I’m going to Meadows tomorrow. Have fun shredding the internet!
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