Billabong’s Canadian core mall retailer West 49 is wrapping up its 8th Annual Coats For Kids program on November 28, 2010. Anyone who donates a used coat or jacket can get $25 off a new coat or snowboard jacket in the store, according to a story on Baytoday.com. And so far the program has given away a lot of jackets to the needy.
For seven years West 49 customers have consistently delivered strong community support by donating coats for kids who don’t have adequate winter clothing. To date more than 60,000 kids have received winter coats as a result of this initiative. . . “Our customers are aware of the important role they play in helping us meet our target for coats. In partnering with local charitable organizations we have an excellent opportunity to be proactive in helping less fortunate families,” said Cindy Mielke, Director of Marketing for West 49. “We surpassed our goal last year by almost 5,000 coats, we are sure we can collect and distribute even more coats to help kids stay warm this winter and are challenging our customers with a goal of 15,000 coats nationally for 2010.”
Yes. Action mall retailers can make a difference.
[Link: Baytoday]
