Southern California’s Mountain High Resort’s new 1.6 mile long snowboard park will include two new features sponsored by KLeN Laundry.
“It is so rad that a young company like KLeN is given the opportunity to build a partnership with an industry icon such as Mountain High,” said Mark Froke, president of KLeN. “The entire team at the resort is super fun and positive about the whole plan.” One of the main assets to the entire idea is that Mountain High and KLeN sponsor some of the same athletes; Spencer Link, Cory Cronk and Kyle Loppicollo all are sponsored by both organizations.
We’re not exactly sure what the two new features will look like, but we have some ideas for their names: Clothes line? Wedgie? Sock drawer? For more details, follow the jump.
KLeN Laundry Announces Official Sponsorship of Faultline Terrain Park at Mountain High
Park to Showcase Two KLeN Custom Features
After just one year in the retail market with eco friendly socks, underwear and undershirts, KLeN is aligning itself with some of the most respected companies in the industry – most recently Mountain High Resort.
November 10 was the day the 2 year contract was signed and the two companies became allies. The agreement provides KLeN with two custom features on the hill along with product in all three retail locations among other marketing and partnership opportunities. Mountain High will utilize the current buzz about KLeN to excite their followers on Twitter and Facebook with free giveaways and rider appearances.
Staying in line with the KLeN principles of utilizing eco friendly materials and giving back to the planet, the two features will consist of natural and scrap materials. The plan is to also highlight current product ranges as well as provide challenging and exciting obstacle for the riders. The company also plans to sponsor a Keep your Mountain KLeN event and reward riders to pick up the trash in and around the resort.
Mark Froke, President of KLeN, said “it is so rad that a young company like KLeN is given the opportunity to build a partnership with an industry icon such as Mountain High. The entire team at the resort is super fun and positive about the whole plan.” One of the main assets to the entire idea is that Mountain High and KLeN sponsor some of the same athletes; Spencer Link, Cory Cronk and Kyle Loppicollo all are sponsored by both organizations.
“The park this year is going to turn some heads. We’ve been working hard to make sure we have some great features for our guests and I’m really excited to add some KLeN custom pieces to the mix. These guys have really stepped up with ideas and, just as important, some great product for the park crew,” said Blake Loppicollo, Mountain High terrain park employee.
KLeN Laundry was founded on specific core principles that focus on Comfort | Style | and utilizing Eco-Friendly Materials. KLeN Laundry – Look Good. Feel Good. Do Good.
