Reef Nothing To Speak Of At VF

by The Editors on October 21, 2010

Reef-LogoVF Corp announced their third quarter financials today with a press release and an analysts’ call. Revenues were up to record levels for the quarter ($2.2 billion), gross margins reached a record 46.5%, and earnings per share increased 14% to a record $2.22.

The VF Outdoor & Action sports businesses had record revenues, income, and margins thanks to “exceptional growth” from Vans, North Face, and Lucy. But in all that press release boosterism was not one mention of Reef. None. In fact, the only place Reef was mentioned in the release was in the list of companies that VF owns. Ouch.

[Link: VF Corp]

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