Here is a classic case of conflict of interest: ESPN the Magazine is covering The X Games, a wholly-owned product of Disney/ABC/ESPN as an actual sporting event when, in fact, it is a made-for-TV action sports spectacle.
We’re glad that Gretchen Bleiler can get this kind of coverage (she’s only the fourth woman ever to be featured on the magazine’s cover), and she looks great on the cover, but please, isn’t ESPN doing enough self-promotion for their X Games brand already? Obviously, no one cares about any of this because all the coverage helps move product. Then why aren’t we happy about it? We’ll get back to you on that.
[Link: Center Daily]
