Nokia (the other phone company) started out bringing skateboarding video games to the street or is it vice versa via their Push Project. Now they’re doing the same this with snowboards through a partnership with Burton Snowboards for Push Burton.
Beginning in 2009, Nokia’s Push project has been working on a small scale to integrate sensors onto skateboards, collecting motion data about tricks and movements the skater is making while riding. This data is pushed wirelessly to a Nokia phone carried by the rider, where individual tricks are collected, analyzed, scored, and potentially tracked onto a game-like interface. Nokia is now working with Burton Snowboards to produce this platform on a larger scale to turn snowboarding sessions into connected games.
Not really sure what the application is, but it is reportedly launching in 2011. Maybe this will get a few kids (and bloggers) off the couch. If only there was an iPhone app for this. . .
[Link: Push Burton via PSFK.com]
This seems like a bad choice for burton. Why team up with one of the few phone companies not trying to get with Android or Windows Mobile 7? Seems like a much better decision would have been to partner with either Google or Microsoft and create an app that does the same thing. Dumb.
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