Footwear Industry Dream Customer

by The Editors on May 10, 2010

Tbw Collector042310 118343CTheo Severson is 32 years old. He is a data-entry worker/ DJ from Tampa, Florida and he has 292 pairs of sneakers. He’s proud of the fact that he turned his walk-in closet into a display for his collection.

Every morning, he sits on a footstool in his closet and spends 20 minutes deciding which shoes to wear. He’s formed friendships over conversations that started with, “Cool shoes.” . . Severson stores his size 10s in a walk-in closet of his South Tampa home, arranged by brand and style. He keeps all the boxes. There’s Adidas, Reebok, New Balance, Puma, Asics … And those are just the ones he’s worn. . . In a separate closet, Severson stashes the 35 pairs of “top-shelf” sneakers that have yet to touch asphalt, including Nike Dunk Low skateboarding shoes in Tiffany blue and black, which he bought on Aug. 22, 2005. (He saves the receipts, too.) Severson’s just waiting for the right occasion.

Right. . . .

[Link: Tampabay.com]

Ken Block May 10, 2010 at 8:29 pm

Collecting Nike is so 2007 (if you’re a consumer and 2010 if you’re a retailer)

justin May 11, 2010 at 3:06 pm

gotta have fresh sneaks when your warcraft guild is on the attack!

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