Hard to believe though it may be, Brad Dorfman’s creation Vision Street Wear is still alive as a clothing brand thanks to a new licensing deal between owner Collective Licensing International and Bioworld Merchandising (the company behind Jersey Shore clothing) according to a post on Sports One Source.
Under the design and manufacturing licensing agreement, Bioworld will help accelerate the momentum that Vision Street Wear has experienced since its re-launch in Summer 2009. The Vision Street Wear line created by Bioworld will include t-shirts, hoodies and bottoms, as well as headwear, bags, belts and other items and will be found at boutiques, specialty stores, malls and mid-tier distribution in the United States.
Just another reminder to never underestimate the value of a dead brand.
[Link: Sports One Source]
