Billabong Gets Back In The USSR

by The Editors on August 25, 2008

According to the Australian newspaper The Age, Billabong plans to open up shop in the heart of Russia.

Billabong plans to set up a flagship store in one of Moscow’s trendy shopping districts as a way to assert its dominance in the international youth-wear market. . . . Billabong is sold in over 100 countries including the Czech Republic, Hungary, Poland and Estonia, which makes up about 1% of global sales.

Which reminds us: “Every Russian, looking at Moscow, feels that she is a mother; every foreigner, looking at her and not knowing her maternal significance, must feel the feminine character of this city, and Napoleon felt it.”

[Link: The Age]

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