Plan Billabong Skateboards

by The Editors on March 5, 2010

Branch LogoToday Element’s Johnny Schillereff announced that Billabong has reeled Plan B Skateboards into an “exclusive 10-year agreement” and that Plan B will be operating out of the Element headquarters in Irvine, California.

“The Billabong group’s unwavering support has helped Element blaze the trails we’ve always dreamed of,” Schillereff said. “Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be happier to unite with them.”

Colin McKay agrees.

“Billabong and Element clearly understand brand building,” he said. “Danny, the team and I couldn’t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.”

Billabong knows better than most that skateboard hardgoods are a great loss leader for selling logo T’s, denim, and even shoes. Plus, we’re sure it’s going to help add a little more diversity to the Billabong mall stores that have been popping up here and there lately. Chalk up another win for Paul Naude.

[Link: Branch Distribution]
Element and Plan B Unite

IRVINE, CALIFORNIA, March 5TH, 2010: Billabong International Limited today announced it has entered an exclusive 10-year agreement to license the California-based skateboard brand Plan B. Plan B will operate out of the Element headquarters in Irvine, CA

Element’s Founder and President Johnny Schillereff said “The Billabong group’s unwavering support has helped Element blaze the trails we’ve always dreamed of. Plan B is iconic and deep within the fabric of skateboarding and we couldn’t be happier to unite with them.

Professional skateboarders and team riders Danny Way and Colin McKay will continue to ride for and own Plan B Skateboards. Vice President Tom Jones will continue to oversee the brand and team which includes Paul Rodriguez, Ryan Sheckler, PJ Ladd and Pat Duffy.

We are very excited to bring the Plan B family to The Billabong group and form this new skate distribution group with Element,” says Colin McKay. “Billabong and Element clearly understand brand building. Danny, the team and I couldn’t be happier with the opportunity to leverage their strengths and help Plan B reach its full potential.”

Element and Plan B products will be available through Branch Skateboarding Distribution. For dealer inquires and general information please call:

{ 2 comments… read them below or add one }

NigHeist March 6, 2010 at 6:48 am

This would be an appropriate time to give a shout out to Mike Ternasky, without whom Plan B never would have existed.

RIP Mike

Jack March 6, 2010 at 8:21 am

Does this mean DNA is fucked then? At least they still have Phantom trucks and Unit tools…

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