Chip Wilson And the Cult Of Yoga

by The Editors on August 13, 2008

Chip WilsonEver wonder what happened to Westbeach founder Chip Wilson? No? Well, as many will tell you he left the snowboard industry that was littered with sweaty men 11 years ago and went after an industry loaded with sweaty, hot women: Yoga.

Now, Chip’s yoga clothing company Lululemon Athletica has 80 retail stores across Canada and the US and is valued at US$2.3 billion, according to a story in The Montreal Gazette.

To what does he attribute all this success? The Landmark Education Corp. a.k.a. The Forum.

Wilson believes his pursuit of mega-material success has made the world a better place by popularizing yoga and by helping Lululemon staff and others take courses offered by the controversial Landmark Education Corp., the motivational education company developed by people connected to Erhard Seminars Training (est).

Hey, if joining something the French government has classified as a “cult” brings this much success, maybe we should have listened when our lawyers suggested we attend.

[Link: The Montreal Gazette]

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