According to ActionWatch December 2009 comps in core shops were up over October and November, but closed out the quarter 13 percent down, according to a post on Transworld Business.
This number gives the fourth quarter first prize in lowest sales declines of the year for the shops on the panel, but by a very small margin,” said Cary Allington. “Also, Q4 2009 had the “easiest” comparison of the year since that quarter was so bad in 2008, so we were actually expecting (or at least hoping) for an even smaller comparative sales decline.”
So that means it’s not getting worse, worse. It’s getting better worse. And that’s good.
[Link: ActionWatch via TransWorld Business]
