The Print Version Gets Slapped

by The Editors on August 12, 2008

Slap LogoThey’ve done as good a job as anyone to spin the fact that the print business model just isn’t working, but Slap Magazine announced last week in a press release that after “several more print issues” they will stop printing a magazine and go 100 percent digital.

SLAP has decided to step up and be the first in skateboarding to make a clean break with the old, and with that sentiment and excitement we announce SLAP will now channel its efforts and creativity 100% into slapmagazine.com. So long paper!

It won’t surprise anyone to see that they’ve also gotten a little loose with the truth with the following statement:

With the most popular skateboard website in the world and an audience 10 times the size of traditional print outlets, our efforts will be directed at the massive international audience at hand.

Ah, most popular skateboard website in the world? This comparison with Skateboarding.com and skateboard.com on Compete.com would suggest otherwise:

Either way, it will be interesting to see how advertisers respond, because Slap is most definitely on the right track even if they seem to be a bit confused by their traffic metrics.

[Link: Slap Magazine via Vitalmedianet.com]


SLAP Magazine goes digital!

2008 finds us in the midst of a crossroads, as the future of how people get their news, entertainment, and even skateboarding transitions into the digital age. SLAP has decided to step up and be the first in skateboarding to make a clean break with the old, and with that sentiment and excitement we announce SLAP will now channel its efforts and creativity 100%into slapmagazine.com. So long paper!

The power of slapmagazine.com has been growing steadily over the past few years, lead by the “last outpost of free speech in skateboarding” that is our forum. With the most popular skateboard website in the world and an audience 10 times the size of traditional print outlets, our efforts will be directed at the massive international audience at hand. The change allows us to become increasingly interactive with our readers and advertisers and add a wider variety of mediums and features with no limitations on space.

Additionally, in conjunction with the 1% For The Planet network of environmentally conscious companies, we will reduce impact on the planet by cutting the use of trees, paper, gasoline, and plastic in the manufacturing and distribution of a monthly magazine.

We’re still in the planning stages but it will come to pass very soon, and we want you to know about our new focus. This bold move comes after a very creative period, and we will churn out several more print issues while we make the transition—while still leaving the door open for special editions and projects in print. So, keep watching as we continue our in-depth interviews, great photos, and all-out coverage of creative skateboarding that defines SLAP yesterday, today and tomorrow. See you on the other side… slapmagazine.com
more details to come…

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