Like an aging Barker’s Beauty from the Price is Right, deep laugh lines were beginning to show around the eyes of one of snowboarding’s longest-running websites and its ass was beginning to sag. Yobeat.com just wasn’t keeping up. That’s what happens when you’ve been blogging longer than the word blog has existed (we know all about this.)
Yobeat.com co-creator Brooke Geery has finally updated her side project’s backend to WordPress and given the site a whole new graphic face and we’re all thanking her for this. . . at least those of us who enjoy caustic ramblings.
Follow the jump for the entire press release. Yeah, it’s that professional now.
FOR IMMEDIATE RELEASE
August 8, 2008
Yobeat is Back!
Snowboarding’s original blog, Yobeat.com, relaunched on August 8, 2008 in celebration of its 11th anniversary. Actually the relaunch had nothing to do with the date or the anniversary. That’s just when it was done.
Yobeat.com started in 1997, the brainchild of Brooke Geery and Rachel Cotton. Over the past eleven years it has gone through many incarnations, ruffled feathers, been banned from major events and of course, entertained anyone doing a google search for Macho Man Randy Savage or snowboard parks.
The original philosophy of Yobeat was to tell it like it is, and that remains unchanged. Sure, not everyone likes it, but that’s how you “make it” on the Internet. With the new format, including videos and comments, we’re embracing Web 2.0 full on. No, we don’t have a social network, but maybe we’ll make a facebook group, or you can be friends with us on Myspace (myspace.com/yobeatmagazine).
Be sure to add Yobeat.com to your bookmarks. We’ve been making fun of snowboarding since 1997, and we’re not going to stop anytime soon.
http://www.yobeat.com
For questions contact Brooke Geery at brookegeery@gmail.com
So happy. I love me some yobeat. It’s the real deal, and Brooke is gonna get a pulitzer this time around foreals.
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