The UK’s Factory Media LTD, the parent company of Surfer’s Path, Kingpin, Onboard, Surf Europe and 10 other action sports magazine titles is launching a video channel called Mpora.tv today according to a story on Marketing Week UK.
The channel, which launches in the UK today (4 August), is set to extend across Europe during the year. The launch is intended to supplement the user-generated video website Mpora.com and is aimed at expanding its core audience to include mainstream viewers.
Nothing like video to bring in that mythical “mainstream viewer” huh? Guess we can add Mpora to the growing list of action sports video crapragators because it doesn’t look like they’re doing anything new.
[Link: Marketing Week UK]
