With BNQT Media Group USA Today and its parent Gannett Co. have quietly snuck up on mainstream action sports advertising by aggregating some of the ad sales of smaller blogs and websites into one large platform. For better or worse, this brings mainstream advertisers like Ball Park Franks, Dial Soap, and KMart-Sears and their money to smaller blogs
Formerly called the Cold War Collective, BNQT Media Group now represents 50 sites including like Surfline.com, Surfersvillage.com, Snowboard-Mag.com, Concretedisciples.com, and Freecaster.tv. While the 50-50 revenue share may not be that attractive to some online publishers, 50 percent of something is often better than 100 percent of nothing.
The only reason we’re mentioning is that they’ve just relaunched their website and it gives a much clearer vision of what President Rudd Davis and crew have been building for the past five years.
“BNQT Media Group has been very fortunate that an exceptional amount of our business has been generated from positive word of mouth,” explains Rudd Davis, president of BNQT Media Group. “But we’ve grown so rapidly that it was necessary to give our current and prospective clients an online resource to get up-to-date information on our services, capabilities and continued expansion.”
Check it out.
[Link: BNQT Media Group]
BNQT Media Group Debuts New Web Site
LOS ANGELES, Jan. 5 — BNQT Media Group, wholly owned by Gannett Co., Inc., launched a new web site, www.BNQTMediaGroup.com, to provide information about its entire range of advertising, technology and content solutions and to provide insight about how it effectively reaches the 12-34 year old youth market.
Established in 2004, BNQT Media Group consists of 50 premier action sports and men’s lifestyle web sites. BNQT Media Group is the number one online action sports media company with 3.5 million unique visitors and 61 million pages views per month.
Among highlights of www.BNQTMediaGroup.com are case studies and information about the creative development and distribution of action sports content and custom microsite build-outs. Additionally, users can learn about and join the new BNQT Publisher Platform, which provides clients with a full-featured online media platform for creating their own branded sports web sites.
“BNQT Media Group has been very fortunate that an exceptional amount of our business has been generated from positive word of mouth,” explains Rudd Davis, president of BNQT Media Group. “But we’ve grown so rapidly that it was necessary to give our current and prospective clients an online resource to get up-to-date information on our services, capabilities and continued expansion.”
BNQT Media Group’s staff of industry professionals includes award-winning designers, veteran filmmakers, programming experts and business leaders.
About BNQT Media Group
BNQT Media Group, founded in 2004, is the number one online action sports media company and is wholly owned by Gannett Co., Inc. BNQT Media Group features 50 of the best independent action sports and lifestyle web sites from around the world. Each month nearly 3.5 million unique users visit BNQT Media Group sites.
Heard from two publishers who have worked with BNQT. Said they make alot of promises but dont deliver. Also surfline guys were pissed off they were included in the PR, as they have only owrked with BNQT on one campaign.
I have a sports website and unfortunately did a deal with BNQT, had them deliver tons of ads for me, but they never paid. They were my best buddies until I asked about the checks owed to me. I would be wary of partnering with them.
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