The DC Shoes website seems to be missing a few belts, wallets, and other accessories that featured the DC logo. And there appears to be what one friend called “a distinct lack of snowboards” on the DC Snowboarding website. Strange, no?
According to sources, Chanel, which makes a few belts, wallets, snowboards, and other sporting equipment of their own, has reportedly sent DC a cease and desist letter requesting that DC stop producing several items featuring the Chanel-like intertwined DC letters. From the looks of the DC websites it appears that Quiksilver legal is cooperating with the request and then some.
Those who follow along may remember a similar skirmish between the brands in the 90s when DC founders Ken Block and Damon Way reportedly made a deal suggesting that since DC was “just a small skateboard company” that Chanel would allow DC to use the logo on skate shoes and some apparel. Now that DC is part of a billion dollar fashion label it appears that Chanel is looking at their products a little more carefully and it would appear that at least a few logo changes may be on the horizon at DC.
Requests for comment to both Chanel and Quiksilver have not been returned.