In a six-page (get your clicking finger ready) story in Denver’s Westword writer Colin Bane dives deeply into the whole night-before-the-Olympics US Grand Prix scene using Steve Fisher as his muse.
Yes, that Steve Fisher: the amazingly talented rider who competes in a black balaclava that often leaves him looking more like a lost Minnesota hunter than one of the best pipe jocks in snowboarding. The guy who may forever live in the shadow of Shaun White’s pop-cultural zeitgeist.
But Bane doesn’t really mention any of that, or of the strange place less marketable athletes like Fisher occupy in the high-fashion world of advertising-driven board sports. Bane plays the story of Fisher’s Olympic hopes straight and the result is a lot like Steve Fisher himself: really good, but not all that intriguing.
Then again, snowboarding can probably use all the down-to-earthiness it can get before the five-ring hype storm rolls in off the coast.
[Link: Westword]
