Rossignol’s Brand New Headquarters

by The Editors on December 4, 2009

Rossignol 367764ArtwWonder how Quiksilver shareholders (and former employees) feel about this little line from a Globe and Mail story on how Rossignol has pulled their company back from the brink of bankruptcy.

For a company that has shed 20 per cent of its work force and narrowly escaped bankruptcy, opening a glitzy new headquarters might look like corporate vanity. . . Not so for Skis Rossignol SA, says new chief executive officer Bruno Cercley, who hopes the glass-fronted new building will motivate staff as the 100-year old company tries to turn the page on recession by focusing on core ski brands.

Guess that page turning thing is easier to do after letting another company take the fall for you. . .

[Link: The Globe and Mail]

NigHeist December 4, 2009 at 1:43 pm

“after letting another company take the fall for you. . .”

Please.

Let’s make sure that we lay this responsibility on the people who were actually responsible. Nobody held a gun to heads of Quiksilver honchos and said “buy Rossignol” The went into that deal with their eyes wide open and full of dollar signs.

JAF December 6, 2009 at 10:05 pm
pj December 7, 2009 at 4:40 am

it was decided before rossi was re-sold, hence the roof shaped like a wave and mountain…

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