The Independent’s Josh Sims checks in with Van’s BBQ man Steve Van Doren for the background on “how Vans became a global shoe brand.
What began as a mom-and-pop operation – Paul Van Doren worked for a shoe firm for 20 years before launching his own brand, which he sold to just 50 local stores – has become a $870m (£435m) company. But Steve Van Doren stresses that its MO has not changed since it was founded in 1966, and soon became the shoe of choice for skateboard pioneers. Granted, there was the time it tried to become the shoe of choice for wrestlers, skydivers and break-dancers, and almost went bankrupt. “So now we stick with just being a cool, native southern Californian youth-culture brand. California is the home of action sports and if we were as big around the globe as we are there, we’d be the biggest shoe brand in the world,” says Van Doren, wearing a Hawaiian shirt, denims and, of course, the family firm’s product.
It’s the same story we’ve heard over and over again, but we never get tired of hearing it. And anyone whose seen our closet would know exactly why we feel this way.
[Link: The Independent, photo: New York Times]
