Titanic director James Cameron has a new film coming out that could be one of the biggest flops ever. It’s called Avatar and when he talks about his sci-fi hybrid he gets all surfy.

There’s an analogy I like to use: The surfer doesn’t make the wave, the surfer surfs the wave, and he has to know when the wave’s coming — and a good surfer senses the wave from far out and knows that it’s that wave, not this wave. You let other forces, other filmmakers, market forces, generate the wave of energy — in this case, I’m talking about the energy in CG development.

In Hollywood the surf is apparently up.

[Link: Hollywood Reporter]