Taking a bigger step into high fashion Hurley International has signed up “Leonardo DiCaprio’s main squeeze” Bar Refaeli for a new campaign.
She will appear for the brand’s spring 2009 runway show as part of Los Angeles Fashion Week in October. Refaeli, 23, might even lend a hand in designing some of Hurley’s collections. “Anyone can hire a model,” said Lyndsey Roach, Hurley’s vice president of marketing for the young contemporary division. “We wanted to do something different. She lives this lifestyle.”
Yep, we’re thinking Refaeli’s assets ought to move some units for the H.
[Link: Women’s Wear Daily]
