Cisco (the router company) is reportedly rolling out a “multi-million dollar” advertising campaign for its Flip video camera product using only user-generation content. And one of those users is apparently Tony Hawk, according to a story on Mediapost.
The campaign, “Do You Flip,” relied on 10-, 15- and 30-second clips shot by everyday Joes and celebrities, such as Usher, Tony Hawk and Weezer, on Flip Video cameras. Cisco will turn the clips into TV commercials, as well as online social media, viral and rich banner ads. . . Cisco will promote the celebrity’s charity of choice in its Flip for Good program in return for participating in the campaign. The company will create a design on the camera as part of the personalized offering. For every camera sold with the charity design, Cisco will donate $10 to the charity.
Sounds like another great collab by Tony Hawk: he extends his celebrity reach, Flip sells more cameras, and The Tony Hawk Foundation gets more money for skateparks.
[Link: Mediapost.com]
