We know at least a few people (some competitors) who will be happy to hear that Ricky Irons is leaving the publishing world and moving over to the fashion industry as global brand manager of Dragon Alliance. With the state of action media in general it seems like a pretty smart move on Iron’s part.
Irons is leaving Surfer Magazine after 15 years as publisher. The only person to hold that job longer was Steve Pezman (1970-1991). His last issue as publisher will be the 50th Anniversary Issue. Not a bad way to exit, really.
“Dragon is a great fit for me because they are the real deal,” said Irons. “They have always been true to their roots and have supported the core athletes, retailers, and customers since day one. Their team of athletes is unmatched, the product is better than ever, and they have a great vision for the future of the brand. They are also an independently owned brand, which in this day and age is a beautiful thing. It helps them be creative, innovative, and agile in this ever changing market.”
What does this mean for Surfer and ASG? We’re guessing it means one less mouth to feed.
[Link: Global Surf News]
