World Industries is taking their warehouse on the road in the Southwest this fall with a fleet of vehicles that will be able to sell and deliver single board to multiple board or larger purchases right out of the back of the van.
“We’re really looking forward to using Southern California and the other select territories to test this concept,” said World Industries President John Dickinson. “The hope is to be able to build this program into a great benefit for our skate retailers and move it into all territories across the U.S. By bringing the product to the shops we hope to add a little more savings to the retailer, help them increase the frequency in which they update their product offerings, and give them better margins on hardgoods.”
There’s nothing like door-to-door service, especially in trying economic times. Follow the jump for the rest of the info.
World Industries Hits the Road with Hardgoods.
COSTA MESA, CALIFORNIA – (September 19, 2009) World Industries announces they will be hitting the road in Southern California, Arizona, and Southern Nevada with a mobile warehouse program. World has customized new vehicles and plans to have company sales representatives and products in front of the skate retailers on a more routine basis in the selected territories. The vehicles are set up as a mobile office and warehouse with an assortment of World’s best selling hardgoods, apparel and accessories available for at once sales and fulfilled right out of the van. The vehicle is stocked with a large assortment and will be able to handle single board to multiple board or larger purchases. This program gives the retailers an easier way to restock their hardgoods area at a higher frequency with no minimum order at a savings to them. Keeping the board wall looking well stocked with fresh new product. Pricing will remain at the regular wholesale cost.
“We’re really looking forward to using Southern California and the other select territories to test this concept. The hope is to be able to build this program into a great benefit for our skate retailers and move it into all territories across the U.S. By bringing the product to the shops we hope to add a little more savings to the retailer, help them increase the frequency in which they update their product offerings, and give them better margins on hardgoods. This is one way that World Industries is helping out our skate retailers” –John Dickinson, President
“Sales reps are on the road constantly, we think this is a great opportunity to create more brand awareness. The fully wrapped vehicles act as mobile marketing tools. Simultaneously, it gives World Industries a chance to build better relationships with our skate accounts by bringing World’s best selling products right to their front doors. Saving them time and money on shipping” – R.P. Bess, Director of Marketing
I also hope that they’ll be selling ice-cream cones along the way!!!
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