With the Quiksilver Pro in France set to kickoff the European leg of the tour on October 4, we took a step back from all of the Ke11y hysteria and examined the rest of the tour’s relationship to the venue. And although Kelly and Owen will surely be contenders, we found that Mick Fanning’s 60 percent event-win ratio over the past five years makes him a major player.
Eddie Wall and Peter Line will be premiering their newest snowboard film The Peddie Files at Vestal Headquarters in Costa Mesa, California on Friday evening, October 14, 2011 at 8 PM. But don’t come expecting a video filled with naked children. No, no, no. This is a snowboard video. Sure, they could have just called their movie Walline, but then we wouldn’t have gotten all this Google search traffic.
We know that Burton doesn’t like to think of its B brands as anything but A, however, when they announce that John Jackson is now riding for Burton it becomes kind of obvious which brand is numero uno.
“It’s rad to be a part of such an insane company and team who’ve paved the way in snowboarding since the beginning,” said John Jackson. “I can’t wait for the snow to fly to test out some new gear and let ‘er rip. It’s an honor.”
Welcome to the big leagues, Mr. Jackson. We’re surprised it took them so long.
Follow the jump for all the official details. [click to continue…]
Not to be outdone by the Los Angeles Taco Trucks, New York City now has its own mobile skateboard shop thanks to Alex Ritondo and the Tre Truck, according to a story on NYSkateboarding.
If you’ve been around Chelsea, LES, Astoria or Tribeca lately you’ve probably seen the Tre Truck mobile skate shop. Tre Truck is New York City’s first mobile skateboard shop. Featuring a walk-to window and display case, they carry over 30 brands selected by seasoned professionals.
Follow them on Twitter or facebook to keep up with the latest.
It appears that the spin on the revolving door at the Hurley CEO office as once again slowed as Nike names former VF Corp. apparel veteran Michael Egeck to head up the surf brand.
Egeck, 52, brings nearly 30 years of experience to Hurley. His most recent assignment prior to coming to Hurley was as President of True Religion Brand Jeans. Prior to that, Egeck was at VF Corporation where he served as President of VF Contemporary Coalition and CEO for Seven for All Mankind. Egeck also served as President of the VF Outdoor and Action Sports Coalition, leading an extensive brand portfolio including Vans, Reef, Jansport, The North Face, Eastpak and Napapijri. In addition, Egeck also served as President of The North Face, Inc. and GM of Columbia Sportswear.
Sounds like Mr. Egeck (who will report to Roger Wyett) has a pretty good handle on the clothing business. Follow the jump for the entire press release. [click to continue…]
Thrasher Magazine grabbed followed Nyjah Huston around the park for awhile and as they said, “Nyjah Huston filmed this Double Rock in about the same time it would take you to watch a shitty Adam Sandler movie.” We’re not surprised at all but it is crazy impressive all the same.
Longtime surf scribe Drew Kampion has written an apparently commissioned biography of O’Neill wetsuit founder Jack O’Neill titled (not suprisingly) Jack O’Neill: It’s Always Warm on the Inside. The book is being published in conjunction with the 60th anniversary of the iconic Santa Cruz brand.
Jack O’Neill began with a vision to create an innovative suit and unknowingly he spawned an entire industry. Today, O’Neill is sold in more than 47 countries and is the number one wetsuit brand in the world. The brand is currently carried in core shops, department stores, and other mass retailers world-wide and is known for high-quality goods for men, women and children. . . “O’Neill has a 60 year history of developing the industry’s best products,” says Pat O’Neill son of Jack and CEO of O’Neill Wetsuits, “the brand was founded on my dad’s passion to be the ‘first in the water’ and we infuse this belief into each product we produce.”
Last night (September 29, 2011) Forum Snowboards premiered their new film Vacation for anyone who wanted to show up at the Huntington Beach, California pier. By 8:30 PM close to 400 people had arrived to get autographs from the Forum team, grab a free energy drink, or just kick back and watch the film.
Without going into too much detail we’ll just say this: Vacation is a good ride. Funny bits, strong riding, and a banging big mountain closer from Pat Moore.
Surfer Magazine has created an amazingly beautiful infographic overview of stats leading into the ASP Dream Tour’s stop in France. Here’s what they’re saying:
