by The Editors on November 12, 2013
Gretchen Bleiler is now staring on her own label of a limited edition bottle of Muscle Milk.
This is the first time the company has featured a female athlete on limited edition packaging. The 14 oz. bottle can be found at retail outlets throughout Colorado through the rest of the year and is available in Vanilla Crème flavor. A portion of the proceeds from this bottle will benefit Protect Our Winters in the fight against climate change.
Oddly, all you can see of Gretchen is her goggles, helmet and scarf, but we’d know that frontside air anywhere.
by The Editors on November 12, 2013
The 686 crew made it up to Mammoth on opening weekend and got a little goodness. Here’s an edit to prove it. Mike Grey, Riley Nickerson, Pat McCarthy, Sammy Luebke, Madison Eisworth, Luke Haddock, and Ryan Tarbel hit the early Mammoth rails every which way.
by The Editors on November 8, 2013
Nothing again Winter Park, we’ve had some good days there, but we’re pretty stoked that the SIA On-Snow Demo has moved to Copper Mountain this year on February 3-4, 2014. In fact, we’re so into it that we might even attend.
“Copper’s fantastic terrain, setting and amenities make is a great place for everyone-reps, buyers, suppliers, media, industry partners-to gather after the SIA Snow Show,” said David Ingemie, SIA president. “Whether you want to test gear for your shop, shred with your friends, or some of both – join us!”
We agree. Follow the jump for the official word from the SIA. [click to continue…]
by The Editors on November 8, 2013
Last night (November 7, 2013) Mervin Manufacturing (parent company of Gnu and Lib Tech) released the official news that they have been purchased by Altamont Capital Partners (guess that whole Extreme Holdings, Inc. thing was short-term).
Under Altamont’s ownership, Mervin will operate as an independent, standalone company. There will be continuity across all areas of the company, including leadership and staffing, manufacturing, sales and marketing. Mervin has entered in to a license agreement with Quiksilver to produce and distribute Roxy branded snowboards, bindings and skateboards. The relationship will work similarly to how it has in the past, with Roxy sharing brand marketing and athletes and Mervin designing and building the snowboards in the USA, near Canada.
Reports put that sale at around $51 million. Not bad for a company that was once exchanged for a Volkswagon transmission. For the official word from Mervin (and co-founder Mike Olson) follow the jump. [click to continue…]
by The Editors on November 7, 2013
Mammoth Mountain opened today, November 7, 2013, and kicked off the 2013-14 season in style. Guess who was on the first chair? We have no idea (the banner was in the way). But we know they weren’t a bunch of lazy ass, sleepin’ in skiers. Skiers haven’t gotten first chair at Mammoth in what a decade? The first hundred people in line got FREE lift tickets as well. That’s worth sleeping in the snow for, right? Those who made out were treated to 12-18 inches of snow, three lifts running and six runs to slide on. Wish you were there, huh?
[Link: Mammoth Mountain]
by The Editors on November 6, 2013
Yes, pro snowboarders get paid to wear the clothes they wear, but sometimes it’s interesting to hear them explain just why they like to wear what they wear. In this edit Alex Yoder explains the Patagonia Untracked Kit and he makes it sound pretty good.
[Link: Patagonia]
by The Editors on November 6, 2013
Spy is rolling out its third collab with The Seventh Letter and this time the Platoon goggle features the art of Jersey Joe, aka RIME.
RIME’s complex characters—inspired by Garbage Pail Kids trading cards, Looney Tunes, and comic strips—are intended to live in the grittiness of the outdoors rather than a sterile gallery, making the Platoon the perfect open air canvas for his lines. With classic graffiti style and an irreverent approach to everything he does, the SPY + RIME Platoon is part of the ever-evolving curation between the world-renowned Seventh Letter Crew and SPY.
It’s like subway cars on your head. . . follow the jump for the official word from Spy. [click to continue…]
by The Editors on November 6, 2013
Thinking about venturing out-of-bounds or into the backcountry this winter? It’s never too early to being thinking about doing it all as safely as possible. The new Jones R.A.S. 30L backpack fits right in there with it’s Snowpulse Removable Airbag System.
“The 30L R.A.S. Ready is the ultimate split board pack for all day missions,” states Jones Snowboards founder Jeremy Jones. “When out for a day it is common to have 30 or 40 pounds on your back. This is where the pack really shines. The harness/carrying system handles weight extremely well and fits everything you need in the backcountry perfectly.”
The pack retails for $299.00 (the Mammut R.A.S. airbag is extra). For the official word from Jones, follow the jump. [click to continue…]
by The Editors on November 5, 2013
You probably don’t need a new snowboard this season (who really does?) But if you’re going to buy one, it’s best to buy one from a real snowboarding company. Take Venture Snowboards for instance. Their boards are made in the heart of the mountains by snowboarders, not by starving factory workers in China. And that’s probably a good thing.
by The Editors on November 5, 2013
Ted Borland gets rail-o-rific in his part from Think Thank’s Mind The Video Man. Almost makes us want to get cold and frosty. For more on Mr. Borland, follow the jumpus. [click to continue…]
