by The Editors on January 20, 2015
Long-time Burton Snowboards team manager Bryan Knox has joined the action sports agency world as the new vice president of marketing and media for Newport Beach, California based The Sports Syndicate.
Knox comes highly qualified with over 15 years of action sports industry marketing and media leadership under his belt. For the past eight years, he held down the role of Global Director of Team Marketing and Media for Burton Snowboards, and prior to that he was Senior Marketing Manager at Vans. “I have watched Bryan grow from a Team Manager during his early days at Vans to a Global Director at Burton,” says Bobby Nichols, President of The Sports Syndicate whom Knox will report to. “I look forward to working with him on even more of a day-to-day basis now, and am excited to see what he can accomplish for both our clients and the agency.”
For the official world from McClellan Nichols Sports Syndicate, please follow the jump. [click to continue…]
by The Editors on January 16, 2015
Know anyone who will be done with high school this year, but isn’t really sure they’d like to go straight to college without out getting a little snowboarding in before it all starts? The Ridge Mountain Academy in Whitefish, Montana could be the perfect solution.
Whitefish was chosen as the site for the academy for its access to backcountry terrain near Whitefish Mountain Resort and Glacier National Park. The academy operates on a 16-acre campus where students live, cook, and study. Each participant engages in physical training and coaching in their chosen discipline of backcountry skiing or snowboarding, with additional disciplines of Nordic skiing, ice climbing, and skimo racing. In the fall semester, the program transitions to mountain climbing, trail running, and mountain biking.
Not a bad way to get prepped for college. For the official word, follow the jump. [click to continue…]
by The Editors on January 14, 2015
To snowboarders of a certain age Wu-Tang is the coolest thing ever. We’re not sure exactly what that age is anymore, but we’re guessing Bern helmets knows because they’ve just launched a Watt Wu-Tang limited edition helmet.
The EPS/Thin Shell model is a certified helmet for both bike and snow. This model uses a thin ABS shell lined with EPS Foam to create a burly lightweight lid. A certified helmet is designed to crack and absorb a gnarly impact, much like you may encounter should you take a hard spill on the hill or riding your bike. Depending on the season your helmet will come with either an EPS Summer Comfort Liner or an EPS Winter Liner and you can buy the alternating season’s liner based on your needs to keep up with you through the seasons.
Aside from all that what is so special about this helmet? Well, it’s got a big yellow Wu-Tang Clan dragon logo on the side of it, that’s what. And apparently that is enough. But we wonder: would a Taylor Swift helmet sell more? And if any musician deserves a signature helmet shouldn’t it be Helmet? We’d definitely strap it on!
[Link: Bern]
by The Editors on January 14, 2015
Few may know it, but the FIS Freestyle Ski and Snowboard World Championships runs next week (January 16 – 24, 2015) in Kreischberg, Austria (watch the video for the full flavor over the event). The snowboard events will features a slew of snowboarders we’ve never heard, but it is technically a world championship and there will be world titles handed out in Slopstyle, Halfpipe, Big Air, and Parallel GS.
In the snowboard events, approximately 250 athletes representing 36 countries will compete in 12 events including the inaugural Ladies’ Big Air event. The U.S. is sending a team comprised of 23 veteran and up-and-coming riders to be led by Sochi Olympians Alex Deibold (Manchester Center, VT), Justin Reiter (Steamboat Springs, CO), Ty Walker (Stowe, VT), and Ryan Stassel (Anchorage, AK) and three-time snowboard cross World Champion Lindsey Jacobellis (Stratton Mountain, VT).
See what we mean? The reason we’re mentioning this is because Universal Sports Network will be covering the events live and online. Follow the jump for the schedule in the Pacific Time Zone. [click to continue…]
by The Editors on January 14, 2015
Straight up: this specially built park at Sierra-At-Tahoe looks fun. Simple as that. And the team (Jordan Nield, Ben Wynn, Aspen Weaver, Zach Bragdon, Eric Royce and Jack Lyle) makes it looks even more fun. Maybe they’ll build it again some day so we can all ride it.
by The Editors on January 14, 2015
If you play your social game just right you could walk away with a Flow Era Snowboard. It’s the same board that Tim Humphreys, Drayden Gardner, Nathan Jacobson, and Dru Williams rides.
A classic already, the Era is an all-mountain dream board that handles freestyle to pow to groomers. Soft, responsive, agile and just plain fun; the Era is nothing short of perfect. A true twin shape with our I-Rock Hybrid rocker makes pressing a pleasure popping off hits has never been so fun. The sintered base will allow you to hold your speed and the 3-DT sidecut will be your wingman on any run. This is one of Flow’s best boards to date.
All you have to do click around on Flow’s Facebook, Twitter, or Google+ (people still use that?) For the official word from Flow, please follow the jump. [click to continue…]
by The Editors on January 8, 2015
On January 17, 2015 Vans will kick off the first event in their Hi-Standard Series, an international contest series inviting snowboarders from around to the world to exhibit pure style and creativity in an exciting jam format. Touring across the US, Canada, China and Austria, the Vans Hi-Standard Series will feature an original big air format where riders are judged by individual style only, with no rotations over 720 allowed.
The Hi-Standard Series will award over $60K in cash prizes and challenge riders with the “Van Doren Rail Best Trick”, offering cash on the spot for the most inventive maneuvers. With nothing over a 720 allowed, only the most creative competitors will be considered for the top three billing. Vans will also present the Vans Custom Culture design workshop featuring a local artist from each city, inviting spectators to design their own pair of Vans. Fans and competitors can expect to see familiar faces from Vans Snow team, including Zac Marben, Darrell Mathes, Jake Kuzyk, and more!
For the official word from Vans, please follow the jump. [click to continue…]
by The Editors on January 8, 2015
Yes. it’s time for the first Every Third Thursday of 2015. This time Dave Lee oversees a little technology borrowing from Lithe Skateboards to make a crazy snowboard design using cutting edge, top secret, skateboard construction. We’re not so sure about the snowboard, but that skate deck look pretty rock solid.
[Link: Signal Snowboards]
by The Editors on January 7, 2015
Lonely Planet, the publisher of quality world travel guides, has acquired a “strategic stake” in snowboarding and ski film making company Teton Gravity Research for an undisclosed amount.
TGR is part of a rapidly developing strategy of expanding Lonely Planet’s global footprint, broadening its offerings in television and video, digital commerce, and original content. The two companies will continue to operate independently of one another while working closely to expand content and reach, providing TGR resources to grow and evolve in the changing media landscape with a focus on high-end content. TGR co-founders, brothers Steve and Todd Jones, will retain their ownership interest and continue to lead TGR as co-CEOs in the company’s Jackson Hole home.
This one makes sense, right? Content distributors need quality content and content creators need distribution. For the official word from TGR, please follow the jump. [click to continue…]
by The Editors on January 5, 2015
Smith, the company that invented the modern goggle era turns 50 this year and to celebrate they’ve given themselves a whole new logo.
As a declaration to our future progress, we are proud to announce the new visual identity of SMITH. Following a refined brand platform that modernizes our beliefs, values, and who we stand for, SMITH will re-launch our entire product range in January 2015 with a new logo and brand presentation. With clean, modern and refined letterforms, the updated logo hearkens back to our original identity and speaks to the fundamental tenets of our brand: performance, movement, and essential design.
For the official word from Smith, please follow the jump. [click to continue…]
Long-time Burton Snowboards team manager Bryan Knox has joined the action sports agency world as the new vice president of marketing and media for Newport Beach, California based The Sports Syndicate.
