Oakley has landed slopestyle gold medalist Sage Kotsenburg in a “multi-year partnership.” Sage will be wearing everything Oakley including goggles, outerwear, eyewear, helmets, and most likely some stuff they haven’t even invented yet.
“We are thrilled to welcome Sage to the Oakley family. Sage embodies the Oakley brand as an athlete looking to push the limits of what is possible,” said Cuan Petersen, Oakley’s Vice President of Sports Marketing. “For decades, we have created industry leading eyewear, goggles, outerwear, and most recently helmets, for some of the most recognized snow athletes in the world. We look forward to pushing our innovations and technologies forward in partnership with Sage.”
Maybe Oakley will even pay him enough so he can drop one of his others sponsors. For the official word from Oakley, please follow the jump.
The SnowSports Industries of America today announced that they are packing up their offices in McLean, Virginia and heading west to shack up near the USSA in Park City, Utah.
“This relocation is a necessary step to keep SIA at the core of our industry and is a strong indicator of the direction we are taking with the organization’s future,” said SIA President Nick Sargent. “This move allows us the ability to be closer to our members and other industry stakeholders, while leveraging the synergies found in a snow sports community to develop new programs and strategies for positive industry growth. In addition to these significant business benefits, having the opportunity to ski and ride the Greatest Snow On Earth is a nice perk.”
Anything that makes anyone’s travel time shorter is a great thing. And having a snow industry association near such amazing snow is even better. Now, if they’d just move the SIA Trade Show with them we’d be even happier. The move will be made in August 2016. For the official word from the SIA, please follow the jump. [click to continue…]
Take a journey if you will. A journey of sight and sound. A Journey with the 686 team as they find their lines through dreamscape of the Holy Bowly at Mammoth Mountain. See exactly how Ryan Tarbell, Riley Nickerson, Shuhei Sato, Matt Wainhouse, Drayden Gardner and others found their flow on this one-of-a-kind course.
We’ve gathered the best photos, videos and more from a deep year and laid them out for you in this season recap from our exalted home mountain, Mt Baker Ski Area.
Photos, videos, stories. What? It’s like a whole magazine digitized and dedicated to Mt. Baker. Click the link to dive in.
Hey, look what urethane did for skateboarding. It created the modern era. Somehow we don’t think it’s going to do the same for snowboarding, but we can’t fault Signal Snowboards from trying. Check it out in the latest episode of Every Third Thursday: Pour It On.
TMZ.com says that Bad Things drummer Lena Zawaideh is suing bandmate Shaun White for among other things “inappropriate and sexually harassing and suggestive comments.”
Zawaideh also claims White forced her to rehearse while sick, demanded she cut her hair before a show in France … and ultimately stopped paying her because he felt she didn’t need the money. . . Zawaideh says White owes her more than $42k in back payments — but she wants A LOT more than that now … because she’s suing for punitive damages.
So far “White’s people” have not gotten back to TMZ. Reminds us of that line about every dollar being a problem.
Mark Sullivan and the Tailgate Alaska crew wrapped up their ninth annual event on Alaska’s Thompson Pass on April 10, 2016 and from the looks of things, it was another epic year of powder, people, and parties.
With zero approach access to 1.6 million acres of terrain, there are literally hundreds of glaciers and hundreds of thousands of peaks surrounding the Thompson Pass basecamp. For ten days, Tailgate Alaska puts riders in the heart of Mother Nature’s greatest snowboard park. It’s hard to even comprehend the magnitude of the Chugach Mountains – and when it went blue, teams of backcountry riders from 16 countries, explored and challenged themselves with snowboarding’s ultimate rubik’s cube.
Sounds like snowboard heaven, huh? For the official word from Tailgate Alaska, please follow the jump.
Yes, Dave Lee and the Signal Snowboards crew are kicking off a sixth season of their Youtube hit show, Every Third Thursday. And this time it’s about “shape shifting” and welcoming Billy Anderson to Signal as their new brand director.
Shape Shifting in a slightly new direction this year we tackle new board concepts, new collaborations and the opportunity to build a few boards that ultimately have the potential to make it to the production line and in our case Signal’s new Snowboard Subscription. Sure, some board builds this year may be too far out there for the public, but after five years and 53 concept boards it’s time to dig deep and come up with a new season that inspires, entertains and has a lot of fun along the way!
Snowboard Mag has a great interview with pro snowboarder Jason Robinson on his tiny home. It’s on wheels, but not exactly a mobile home and it’s currently “parked in an alley in Kalispell, Montana.”
But the big motivation is just keeping my expenses down — to have that freedom,” Robinson says. “If you’re somewhere and you want to go somewhere new, but you own a house or are renting a house, you’re kind of committed to that place. And while that may have been what you wanted at that point, it may change. You may want something different. You never know what’s going to happen in the world. And that’s part of the beauty of it — you don’t know — that’s exciting. I’d rather just be ready for whatever happens.
We’re always suckers for a good computer animation segment, and this one by Gabriel Thomas is right in there.
Hypätä is a short story about the experience of traveling to the mountains at the height of the season, trying to catch that feeling of riding the backcountry, jumping with complete freedom and without fear when you know the pow will save your landing (and save your life) – dedicated to all the backcountry snowboarders who continue to inspire us.
The SnowSports Industries of America today announced that they are packing up their offices in McLean, Virginia and heading west to shack up near the USSA in Park City, Utah.
