Don’t think you can keep an OG snowboard brand down. After taking a few seasons off, Sessions (yeah, the first snowboard shop in North America) is back with their first full line of outerwear since 2012 thanks to the work of Pretty Great LLC.
Joel Gomez, Sessions MFG founder, says the new line is “contemporary, relevant and outright rad. We have always existed to innovate outerwear that mirrors the needs of the current customer while presenting technologies and evolutions that create new standards of excellence – this line does this.”
It good to see them back. For the official word from Nick Visconti and Sessions team, please follow the jump. [click to continue…]
Snowboarder Scotty Lago (winner of an Olympic Bronze medal) reportedly “loaned” Keir Dillon $50,000 back in 2011 (the year Dillon and crew founded the Frends brand). Now he wants it back, according to a story on Sea Coast Online.
Lago filed the suit in Rockingham Superior Court Aug. 9 against Keir Dillon, a resident of Carlsbad, California, and who has worked as a television host and sideline reporter for ESPN and FUEL TV. The lawsuit states Dillon and his headphone company Republic of Frends, of which Dillon is CEO, was loaned $50,000 in August 2011 by Lago with the expectation Lago be paid back the following year with 7 percent interest.
As we know from his appearance on Shark Tank, Dillion has spent far more than $50,000 chasing his Frends dreams. Hopefully they can work this out without going to court, because, you know, there is no “i” in friendship.
Newell Brands has not said what businesses it plans to exit, but some speculate it will divest winter sports brands picked up April 15, when it closed its acquisition and merger with Jarden Corp. . . “Ideally I would like to sell these assets versus simply walking away from them,” company CEO Michael Polk told his audience Thursday. “Some of them are the kinds of businesses that would be difficult to sell and therefore, we should just shut down because they create no value for you and they are a distraction for us.”
Hmmm, companies that “create no value” and are “a distraction?” Wonder which “winter sports brands” people are speculating about? Could it be K2 Sports? Guess we’ll all have to wait and see.
Absinthe Films is putting their entire 16 film library in the palm of your hand with their new app for iOS and Android. In addition to all the completely remastered films the app also includes /fterForever Premier tour dates, rider segments, rider bios, flipside episodes, wallpaper, and more.
“The timing is good to release the new app, the new website and the first of two /fterForever trailers” said Justin Hostynek, director of Absinthe Films, “This app also shows our commitment to staving off perceived Technophobia for the foreseeable future and modernizing Absinthe Films through progression and mobile technology.”
Yep. Guess this means it’s time to toss out that storage box fill with Absinthe VHS tapes. . . To download the app for iOS click here(the Android app is coming soon). For the official word from Absinthe and app developer Black Sun Productions, follow the jump.
Guess that means that next year the Lib Tech Skate Banana will go to 11. . . just watch the video and have a banana. Then follow the jump for a team photo and the official word from Pete and Mike. [click to continue…]
Venture Snowboards, the handcrafted snowboard company based in Silverton, Colorado, is back in action after taking last season (2015-16) off.
“Seventeen years and counting, we are back and more dedicated than ever to the pursuit of the ultimate ride,” said founder and owner “Seventeen years and counting, we are back and more dedicated than ever to the pursuit of the ultimate ride,” said founder and owner Klemens Branner..
Ah, technically, it’s only 16 years, but who’s counting. We’re all just glad you’re back. For the official word from Venture, please follow the jump.
Group Y will be celebrating 10 years in action sports and youth culture with a special gathering Wednesday, August 10, 2016 in Huntington Beach, California. The event kicks off at 6:30 PM at SeaLegs At the Beach with food, drinks and a speaking appearance by Ryan Kingman, President of the newly launched Villager Goods coconut water.
“It’s incredible to see how Group Y has grown over the past decade with the support of the sports and entertainment industry, world renowned athletes and creatives, our dedicated marketing partners and the media.” says Mark Sperling, Group Y co-founder. “When we started back in 2006 there was a huge need to create a forum that would allow this community to come together to share ideas and experience that would grow the industry and address the uniqueness of youth culture programs and products. This night will be about sharing stories, creating new ideas and saying thank you.”
We know it seems like the Vans US Open of Surfing just ended yesterday, but it’s time to get back out in the mix. You’ve had enough time to recover, but then who are we to talk. For the official word from Group Y including all the details, please follow the jump.
Neither of the guys in the photo above are Tim Swart, but that doesn’t mean we aren’t stoked to pass on the news that Pretty Great Company (the parent of SLVDR, Bonfire, Sessions, and Nikita) has just named the founder and former creative director of UNIV as their new marketing director.
“Based off the fact that Tim was SLVDR’s first dealer, he has a deep history with the brand. With his decades of snowboarding he has lived all facets of the snow industry. Also with his marketing and creative experience from start-ups to bigger brands, Tim is a solid asset to lead our marketing efforts for the brands,” says Rob Myers, Pretty Great President.
Good news for Pretty Great Company. For the official word, please follow the jump.
Jack Daniel’s barrels are made out of wood. Snowboards have wood cores. Signal Snowboards puts the two together with this month’s Every Third Thursday — and “gets barreled” with the whiskey barrel snowboard.
Everyone’s favorite graphic designer, Aaron Draplin, the big man who turns Photoshop layers into music and clean logos into lead guitar sits down with Creative Boomfor and interview. DDC fans have heard this all before, but it never really gets old to hear Aaron lay down the truth.
When I started snowboarding, it was daring, and a climate where skiers ruled the hill. And we got messed with. But we made our way, gear, tricks and, my favourite, our own attitude. And all these years later? Those turd skiers have finally caught on to what we showed them. Ha! This has worked its way into my work in many ways. It taught me to be fearless, dumb and to go for it, if it felt right.”
Good advice for any endeavor. If you’d like more of that then you really should buy his book Pretty Much Everythingor click the link for the rest of the interview.
Snowboarder Scotty Lago (winner of an Olympic Bronze medal) reportedly “loaned” Keir Dillon $50,000 back in 2011 (the year Dillon and crew founded the Frends brand). Now he wants it back, according to a story on 
Everyone’s favorite graphic designer, 
