TEN: The Enthusiasts Network, parent of Transworld Snowboarding, Skateboarding, et. al., is rebranding their GrindTV website as the all new Adventure Sports Network.
“ASN aims to be the world’s most engaged digital media platform serving the ever-growing outdoor/adventure sports and lifestyle community,” said Norb Garrett, President of TEN’s Sports & Entertainment group. “ASN’s editorial strategy is unique in that it will generate original content around experiences, product, gear and travel while also leveraging TEN’s twelve action-adventure sports brands (such as Surfer, Powder, TransWorld Snowboarding and Canoe & Kayak) as well as building a network of amazing third-party content partners.”
Hey, it’s a plan, right? As a media company you can’t just sit around watching as all your brands whither away to nothing. You’ve got to do something. And this is something. Not sure the world is pining for another wide ranging, general interest adventure sports portal, but there’s no denying that it’s a plan that will look great in a PowerPoint deck. It might even convince a few companies to give TEN some of their marketing dollars, or maybe even create a profitable “partnership”. So that’s good. Plus, it’s got a bangin’ logo. What else do you need in these times?
For the official world from The Enthusiasts Network, please follow the jump.
{ Comments on this entry are closed }

We’re still trying to get up to speed with Olympic Shaun White fever. Not feeling it just yet, but we’re sure by next week we’ll be deep in the Shaun White hype. In the meantime here is everything you need to know about Shaun White and the 2018 US Olympic Snowboard Team which you may not have realized includes Shaun White:





