by The Editors on October 8, 2008
Wachovia is no longer hyped on Pacific Sunwear. So they’ve knocked the mall retailer down a notch from Outperform to Market Perform
Until now, our thesis had been predicated on improvements in merchandising, coupled with new operating efficiencies. However, we believe the assortment is losing focus, evidenced by too much color overall and an overinvestment in the weak-trending fleece category.
It’s kind of laughable that Wachovia would have any opinions about the market when they can’t even run their own business. But they’re still giving the stock a valuation range of $5-6. PSUN is now trading at $4.98.
[Link: StreetInsider.com]
by The Editors on October 7, 2008
Rumors that Amer Sports‘ largest share holder was selling out of the company were not confirmed today. The parent company of Salomon, Bonfire, and Atomic hasn’t heard anything about the Icelandic investment firm of Novator selling any shares.
“I have not heard anything from Novator that could indicate they would sell their stake,” an Amer spokesman said.
We haven’t heard anything about it either.
[Link: Reuters]
by The Editors on October 6, 2008
by The Editors on October 6, 2008
To launch their new “alternative sports” title Shaun White Snowboarding French Game-maker Ubisoft will spend $10 million in what Mediaweek is calling “nontraditional media buys” in the weeks leading up to the Nov. 16 game launch.
Anyone watching South Park’s first two episodes will find the game nearly impossible to miss. For the series premiere Oct. 8, Ubisoft bought out all of the ad inventory and will run three separate two-minute spots for its flagship Shaun White Snowboarding, Prince of Persia and Farcry 2 titles. The second episode will feature only ads for Shaun White Snowboarding.
They also have a string of appearances on ESPN’s shows all day on November 16 because what’s good for Shaun White is good for the X Games. Let just say this: we think Ubisoft is being tragically optimistic about how many copies of this game they’re going to sell.
[Link: Mediaweek]
by The Editors on October 3, 2008
We haven’t been to one snowboard movie this fall. Can’t really explain how that happened, but let’s just say that unless they’re being shown in a theatre with seats (and not some polluted bar on tiny flat screen monitors with a drunk realtor yelling in our ear) we prefer enjoying snowboard films in the privacy of our own homes.
Which brings us to our point: If you want to see Burton’s newest shredstraviganza It’s Always Snowing Somewhere in a theater you’re in luck. The following shows are in full-on theaters: Calgary on October 16, Denver on October 21, 2008, Salt Lake City on October 22, Los Angeles on the 24, or Burlington on October 30. The rest are in shops, bars, or in Portland’s case, October 23 in a bowling alley.
Hey, five out of eleven in theaters isn’t that bad. Click the line for all the details.
[Link: Burton.com/movie]
by The Editors on October 3, 2008
Thanks to “a new mezzanine and high-tech, three-level pick module designed and implemented by Tompkins Associates, Sole Technology is utilizing vertical space, and this “vertical change” has doubled the company’s capacity while increasing processing volume and lowering labor costs” at it’s 315,000 distribution center. God, what a mouthful of business blather that was.
Working with Tompkins Associates, we were able to design and implement a brand new distribution center in 12 months,” added Theo Song, vice president of supply chain at Sole Technology. “The new facility is helping us support our growth needs, as well as better satisfy our customer requirements. The overall process, or implementation, was actually quite smooth, and the new DC is performing well beyond our expectations.”
That warehouse looks pretty impressive, no? We’re guessing these Tompkins Associates people could work wonders with our garage as well. Maybe we should call them.
[Link: Supply & Demand Chain]
by The Editors on October 2, 2008
The Burlington Free Press is reporting that Burton has been getting some heat for their new Love line of snowboards that are featured on the website with the following text:
Hi. My name is Love™ and I’m on the market for someone who’s looking to score serious action, no matter where they like to stick it. I enjoy laps through the park; long, hard grinds on my meaty Park Edges followed by a good, hot waxing. Whether you’re hitting it from the front or the back, my mid wide shape, supple flex, and twin tips like it kinky. Keegan and Mikkel love riding me, I hope you will too.
Donna must be very proud of these cutting-edge graphics. It appears her years of hard work on women’s issues in snowboarding have finally paid off.
[Links: Burlington Free Press and Burton]
by The Editors on October 2, 2008
You know things are tough when a story gets written about a magazine insert because it has 18 advertisers. But that’s why Media Daily News just wrote up EXPN magazine.
One reason that EXPN may be prospering is its 12- to-29-year-old male target, which seems to have disposable income during the economic downturn. “They’re as unaffected by this as you can be,” said Steven Binder, vice president of ad sales at ESPN The Magazine.
Unaffected? Sounds like something only a VP of ad sales could say. You know, someone riding high on 18 “pospering” pages of advertising.
[Link: Media Daily News]
by The Editors on October 1, 2008
The Burton Corp wants to sell Analog product so badly they’re willing to exploit a homeless man’s genitalia.
In the October 2008 issue of Blisss magazine, Analog’s ad features a homeless man laying on the front steps of what looks like a church with his pants undone and his penis out. To Analog this is apparently hilarious. “Please Use Buttons,” they joke.
They really should be nicer to him. He’s probably one of the few people in the world who would wear Analog without getting paid.
by The Editors on October 1, 2008
Volcom and Snow Team Ambassador, Artist, & Musician Jamie Lynn teamed up to create a piece to help raise awareness for Boarding for Breast Cancer (B4BC). One dollar from each piece sold from this collaborative collection is donated to B4BC.
[Link: Boarding for Breast Cancer]
