by The Editors on June 2, 2009
It’s not SuperCross, but still another win for Shaun Palmer at the 9th Annual Monster Energy MX Crossover at Sacramento, California’s world famous Hangtown track.
Palmer, who’s backed by Monster Energy for his snowboard racing, was dominant in both motos at the pro MX track just outside Sacramento, pulling the holeshot and winning the opening moto, then tracking down BMXer Aaron Cooke (who holeshot the second moto) early and cruising to a seemingly effortless 1-1 finish against a field . . . which included Chris Roach, Matt Goodwill and Jim Moran . . . down to literally beginner MX racers like Monster Energy’s own Nate Holland (four-time Winter X Boardercross gold medalist) and U.S. Open snowboard great Tyler Emond.
No surprise. We’re just glad to see him sticking in with his winning ways.
[Link: Dirt Rider]
by The Editors on June 2, 2009
Sony has recently added 16 content providers to the Playstation Network allowing Playstation 3 owners to download video content including Video Action Sports, according to a story on Multichannel News.
With the additional content, the PlayStation Network video-delivery service will have nearly 1,900 movies and 9,400 TV episodes, covering reality, mixed martial arts, sports, anime, manga and animation genres. . . Sports content will include bouts from HDNet Fight’s “Inside MMA,” wrestling from TNA’s “iMPACT!,” UFC PPV events and Video Action Sports’ “That’s It, That’s All.”
Wrestling, MMA, and Travis Rice. Almost makes us want to run out and an grab a Playstation 3.
[Link: Multichannel.com]
by The Editors on June 1, 2009
Apparently, Mike Vallely isn’t the only board worker to make the jump to the MMA world. Former Burton Snowboard’s Senior VP/Global Marketing Bryan Johnston has reportedly become the UFC’s first chief marketing office, according to a story on Sports Business Journal. Johnston will reportedly be overseeing “marketing activities “with an eye toward further global expansion.”
Yeah, that sounds about right. Follow the jump for the entire press release.
[Link: Sports Business Journal]
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by The Editors on May 29, 2009

One of our favorite snowboarders of all time is back on board after a pretty lengthy hiatus and ESPN Action Nate Deschenes got the scoop on Kevin Jones‘ self-financed snowboard resurection from the man himself.
Mentally I think you feel stronger—at least I do. And there is always the feeling your body is older and you can’t tomahawk out of something and be back on it the next day. So you have to adjust there. But I think young and hungry is a relative term. You are young and hungry and you want to have what guys have already had. I’ve already had it. This thing I am doing now is not for the money — I’m not getting paid by anyone. I don’t have a contract or anything; I am only doing this for me. There’s nothing in this industry that I can do anymore. What, am I going to be Transworld’s Snowboarder of the Year a fourth time? NO! Am I going to be ESPN’s rider of the year again? NO! Do I want to go win the X Games again? NO! For me this is to prove to people that, no, you are not done at 30—you are just starting…in my opinion.
Reading this interview just reminded us how much we’ve missed Kevin, and how much we’re looking forward to seeing the new footage.
[Link: ESPN.com/action]
by The Editors on May 29, 2009
Forbes.com apparently has a little section where they ask a couple questions of someone with an odd, interesting, or strange job. Tucked in between a “pinball inspector” and a “truck maker” is Steve Coulter, a “snowboard maker” from Burton’s Manufacturing Center in Williston, VT.
Someone told me that every snowboard I make brings a smile to a persons face. That’s a lot of smiles! I find it very rewarding to make something from parts to a finished product. That’s one of the reasons I’ve been making snowboards for so long. The more I make the more I love making them.
Nice to be reminded that Burton is still making some snowboards in the USA.
[Link: Forbes.com]
by The Editors on May 29, 2009
The Guardian UK is reporting the sad news that French Alpine snowboarder Karine Ruby, 31, has died following “a mountain accident,” according to the French Skiing Federation.
It happened in the afternoon, she is dead,” a FFS spokeswoman told Reuters without elaborating. . . Ruby, 31, won the giant slalom gold medal in the 1998 Olympics in Nagano. She also had six snowboard world champion titles to her name.
According to reports on AFP and SI Karine and two other “mountaineers” were roped together when they fell into a very deep crevasse while climbing in France’s Mont Blanc Range. One, a 38 year old, also died the other was “seriously injured.” Karine Ruby will be greatly missed. Our thoughts are with her family and friends.
[Link: Guardian.co.uk, AFP, Sports Illustrated]
by The Editors on May 27, 2009
The United States is becoming more and more like Honduras every day. Want to skip a security inspection, just pay the man in charge.
Now, thanks to a company called Clear those with a little extra cash can buy a card containing their “biometric security information” allowing them to skip regular airport security lanes and zip through a special lane just for them. And it’s only $89.
But wait, there’s more: members of the SnowSports Industries America (SIA) will get a discount.
“SIA is excited about the opportunity to offer its members this additional savings and to add Clear as one of many SIA membership benefits. This partnership will help to ease travel stress and reduce travel time for members throughout the year and for next year’s SIA Snow Show in Denver,” said David Ingemie, SIA President. “SIA works hard to provide membership benefits to members that improve their business operations. These benefits range from research to shipping services and now include Clear.”
Personally, we’re not that into turning over our fingerprints and iris scans to any “independent security firms” just to save three minutes at airport security, but that’s just us. Follow the jump for all the details.
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by The Editors on May 27, 2009
Flow Snowboards has hired OG skater/web designer Owen Neider as their new Chief Web Developer:
Owen . . . had several pro model skateboards with Madrid, has been on Indy Trucks and Powell Wheels for years. Owen’s work history includes 5 years as DC Shoes Web Development Director. He spent his last 3 years owning and running Creative Deployment.
We can’t think of a better fit.
[Link: Flow Snowboarding]
by The Editors on May 26, 2009
Lately Craigslist has been getting heat for offering up thrills of a more adult style, but now a “respected” snowboard company based in “SoCal” is up for sale in the Orange County Business section of Craigslist.
Selling an action sports/snowboard brand on craigslist? Sure, why not?! Isn’t doing things in unusual ways what it’s all about? We would like to unload a burgeoning snowboard and action sports label (hardgoods & softgoods) to an interested party who could manage its affairs in a more successful & professional manner. Basically, we have “grown too much to be small” and we are still “too small to be big.” You can take this Action Sports company to the next level by purchasing or absorbing it as an already-existing independent brand with a unique market presence.
Any guesses?
[Link: Craigslist via Club Mumble]
by The Editors on May 26, 2009
Coca-Cola is apparently stepping up its Olympic efforts by signing up six athletes, according to a Tripp Mickel story that we can’t read because we don’t subscribe to Sports Business Journal. And it appears that Gretchen Bleiler is on the team.
The company will be featuring snowboarder Gretchen Bleiler, figure skater Evan Lysacek, hockey player Angela Ruggiero, speedskater Apolo Anton Ohno and the pairs figure-skating duo of Keauna . . .
And that’s where our free preview ended. Nice work, Gretchen. Now we’re thirsty.
[Link: Sports Business Journal]