When a action sports clothing company (Comune) refers to its own promotional snowboard film as “avant-garde” and uses an infamous 1960s anti-establishment art colony in Colorado (Drop City) as its main inspiration to help it move product through the malls of America (Urban Outfitters, Pac Sun) it’s difficult not to chuckle.
When the title of that black and white film is as pretentious as “Black Holes and Invisible Forces Bending Time Through Particle Deformations Creating Infinite Freedom in the Garden on the Moon,” it almost becomes farcical.
That said, the new Comune teaser Burn The Witch is fun to watch no matter we look at it.
Building bindings is a pain in the ass, especially when you have to recall 3,120 of them because they are too dangerous to ride.
According to the US Consumer Product Safety CommissionRome Snowboards is officially recalling the 2010 United binding (pictured above) because “the base plates can break at cold temperatures,” which sadly is pretty much the only time they are used.
The snowboard bindings were sold at snow sports retailers from September 2009 through December 2009 for about $160. . . Consumers should immediately stop using the recalled snowboard bindings and contact Rome Snowboards for free replacement bindings.
Damn, those China bindings. . . Luckily, no injuries have been reported and Rome will be replacing them—all 3,120 of them.
Wonder what kind of gentlemen’s agreement Tony Hawk and Shaun White have regarding video games? Because Tony’s new game Shred is rumored to possible get into a little snow and surf and Shaun’s new game Skateboarding (scheduled to arrive this fall) is not exactly a snowboard game.
Are the two monster boarding icons going head-to-head in the isles of the big box stores this Christmas? Looks probable.
The December 2008 Issue won a Silver Eddie for overall editorial excellence in the “Consumer Sports Full Issue” category and the 2009 Buyer’s Guide took the Bronze Ozzie Award in the “Best Supplemental Annual or One-Shot” category.
“Snowboarding looks easy until you try to drop in on one of those Superpipes, the same might be said about making snowboarding magazines,” said TransWorld SNOWboarding’s Editor-in-Chief, Annie Fast. “We work hard to make it look easy, so we’re especially honored by the recognition of the greater magazine world with a silver and bronze—it’s like winning our own magazine Olympics!”
Kevin Pearce was on NBC’s The Today Show this morning (May 4, 2010). And it’s so good to see him back home, back communicating, and apparently on his way to a full recovery.
The renovated barn next to the family house was always one of Kevin Pearce’s favorite places. There is a skateboard ramp out back and a giant recreation room inside, with three loftlike bedrooms above. . . Now it is the ultimate destination.
We’re happy he is finally home and we hope for his continued recovery. Click the link for the rest of the story.
As Eddie Wall says, “What started as a little sketch is now the Eddie Wall Ride Invitational. We have 30 of the best pros here. . . ” And it all went down at Mammoth Mountain on May Day. May 1, 2010. Tim Humphreys won it all and Peter Line won an iPad.
“I won $20,000 like then years ago. And this is way better than that,” Peter said. “Twenty grand goes right to bill. This is all for fun.”
Jake and Donna Carpenter will be moving back into the official drivers’ seats at Burton Snowboards while the company searches for a CEO to replace Laurent Potdevin who announced his resignation today.
Burton today announced the departure of CEO Laurent Potdevin, who plans to pursue other opportunities after working at the world’s leading snowboard company for 15 years. Laurent will stay connected to Burton as a consultant and advisor to the company. . . “Laurent and I have had a great 15 years together,” says Jake Burton Carpenter, Founder and Chairman of Burton Snowboards. “I support his decision to move on, and as a company we’ve always looked at change as an opportunity. This marks a new chapter for Burton during a time when snowboarding is gaining a lot of momentum.”
Probably wouldn’t be bad for anyone involved if this search took a little longer than expected. Jake looks so good behind the wheel. . . follow the jump for the entire release. [click to continue…]
Adidas Originals appears to have hooked up a little collab with Burton Snowboards that will bring Burton off the snow and Adidas Originals in with the shred kids, according to a story on Sports One Source.
The line, which will consist of 21 apparel pieces and seven styles of footwear, is expected to hit select Adidas Originals and Burton stores worldwide in November. It will sport Adidas Originals Trefoil and Burton branding and prices will range from $40 to $350 for apparel and $90 to $200 for footwear.
Adidas Originals’ VP Ben Pruess and Burton’s SVP & CD Greg Dacyshyn seem overjoyed with the deal. It’s two-two marketing plans in one.
Product photos on High Snobiety (via Empire Ave). Or, follow the jump for the entire release
