Personal brand marketing has peeked in snowboarding as the China Air & Style becomes the Shaun White Air & Style (with a little help from Oakley) on December 4, 2010.
“This is a huge opportunity, and it’s really great to be part of it,” said Shaun White. “We’ll bring together top riders and showcase global talent, and we hope to stoke all the homegrown talent that’s coming out of China and see some of their best in action. To partner with Oakley and share our ever-progressing sport with Beijing and Chinese society as a whole is an amazing honor,” White concluded.
Celtek has created a special line of gloves in collaboration with top shops called the SLSH Collection (Shop Local Shop Here). The gloves currently come in eight flavors: Milosport (Salt Lake City, UT), The Youth Shelter Supply (Waite Park, MN), Easy Rider (Alberta, Canada), Shred Shop (Chicago, IL), Tactics (Eugene, OR), World Boards (Bozeman, MT), EVO (Seattle, WA), and Damage (Duluth,MN). And all of them look pretty good.
Celtek founders Erik and Bjorn Leines describe the motivation behind this collection, “The feeling of going in to a real snowboard shop for the first time is a mixture of wonder, intimidation, and stoke. It’s usually the moment when you become snowboarder and stop being “someone who snowboards”. We wanted to let these shops have total control on the artwork on the gloves to showcase their personality, and give the ability to fly the flag of people that bust ass every day to make sure that snowboarding stays awesome.”
Smart way to give shops hand while letting shreds fly the fingers with local pride. Follow the jump for the details. [click to continue…]
Those who doubted that Shaun White wouldn’t take over skateboarding the way he has snowboarding were taught a lesson on Sunday as Mr. White won his third consecutive Dew Tour Vert title.
It wasn’t enough to win the overall (that went to PLG) but it was enough to show that he plans on winning everything he enters from here on out. Thanks for playing, everyone else.
Don’t know how we missed this, but it’s Friday and we could all use a smile. Lizard King talks snowboarding with updown magazine. Let’s just say he’s not all that complimentary to Shaun White.
Mark has been responsible for some amazing innovations in snowboard media and events over the past 20 years and now he’s going to put those skills behind some product.
What may be most important is that Mark comes to Rome with a true passion for snowboarding and an excitement for where snowboarding’s headed. With a combination of experience, creativity, and a great work ethic, Mark is a great fit for the SDS family. . . If you’d like to come visit Mark, feel free to swing by the Rome office, where Mark’s taken up temporary residency in the Rome parking lot living out of the “Pow Explorer 2” during his transitional period from living in Idaho to becoming a Vermont resident.
We seriously can’t think of a better fit. Congrats, and good luck. [click to continue…]
Those fucking geniuses at the fucking Burton Corporation are fucking all over the fucking Fuck It promo vid with even more fucking products with the fucking word “fuck” on them. They just fucking released a fucking T-shirt that fucking says “Fuck It” right on the fucking front of the fucking shirt. How fucking rad is that?
They also have a fucking hoodie that says “Fuck It” right on the fucking shoulder. But the best fucking part of this whole fucking thing? They’re releasing a fucking limited fucking edition fucking snowboard with a big fucking hand on the fucking base flying a huge fucking “Fuck You” to the whole fucking world. Fuck.
“There,” Chris Brunkhart says, jabbing his index finger into a proof sheet from his new book and sliding it across the table. “Blue sky.” Someone had rather impolitely asked Chris if his new collection of 1990s era snowboard photography How Many Dreams in the Dark included even one blue sky image. Chris seems relieved to be able to point one out so quickly. And technically, he is right. There is a bit of blue sky. But it is a Brunkhart version of a blue sky. The sun nearly set. Sky darkened to almost black as snowboarder Matt Donahue blasts one more method through the lengthening rays of an already winter-shortened day at Washington’s Steven’s Pass.
In snowboard photography, where bright colors, blue skies, and white snow sell covers, ads, and editorial, Chris has always been a bit of a dark star. He loves shooting his Lecia. And he prefers black and white film. In the early 90s, when most pro photographers would only get their cameras out on cloudless, full sun days, Chris had no problem shooting black and white photos during the biggest storms of the season. While some of that had to do with the realities of weather in the Northwest, he also seemed to prefer it. As a senior photographer for both Transworld Snowboarding and Snowboarder magazines Chris traveled the world shooting snowboarding, yet, some of his best images are of snowboard heroes falling away into the shaded throat of some Mt. Baker powder slot with nothing but snow-laden trees, or a cliff line to frame the action. Though his photos ran in all the major magazines, some of his favorites were never published. That’s one of the reasons he is excited about his new book.
How Many Dreams in the Dark, marks Brunkhart’s return to snowboarding. After what Chris describes as a “falling out sort of” over Frequency Magazine in 2001, he disappeared from action sports media and spent several years working as a car mechanic and a finish carpenter—working with his hands and loving it. But with How Many Dreams he says everything has come full circle. The photos may be from the 90s, but for Chris this is a new beginning. Frequency Magazine is a sponsor, along with Volcom and Burton Snowboards, and everything seems to be right back on track.
