by The Editors on August 24, 2011
SoCal OG snowboarder and industry veteran Todd Proffit is the new Advertising and Events Manager at Mountain High Resort. It’s a bit of a homecoming for Proffit.
“Mountain High was the first place I ever snowboarded so it’s great to get back to my roots,” Proffit said. “I’ve dealt in many other sections of the action sports industry but my passion has always been snowboarding. I’m really looking forward to the coming winter season and to continue to elevate Mountain High as the best resort in Southern California.”
Follow the jump for all the details. [click to continue…]
by The Editors on August 23, 2011
We were as shocked to learn that Kodak was still in business as we were to be reminded that they had partnered with Burton Snowboards on a new Playsport video camera. Kodak says it is:
The perfect pocket-sized digital video camera to take to the slopes. It’s rugged, waterproof, shock-absorbent case lets you record all the tricks and sick runs you dare to try.
The only problem? It’s not a GoPro. But it is available online now. Click here to buy one.
[Link: Kodak Playsport]
by The Editors on August 21, 2011
by The Editors on August 19, 2011
Yes, a slew of parents are going to have to settle back into the day-to-day doldrums of having there kids around the house, as Windells summer season at Mt. Hood is now over. Hard to believe, but we’re all into that awful shoulder season when summer is over and winter is still a couple too=long months away. Until then, we’ll have to enjoy one last edit from Windells.
[Link: Windells]
by The Editors on August 19, 2011
Bonfire and Salomon Snowboards have decided to collaborate on one website for the 2011-12 season. Not a bad idea when you think about what is involved with pointing people to your brand message.
“Bonfire and Salomon site users have increased dramatically over the last 3 years, our new sites, which are simple to navigate and loaded with new content, should help us continue to expand our web presence,” said Brand Director, Brad Steward.
Content and creative aggregation works. Follow the jump for the rest of the details. [click to continue…]
by The Editors on August 19, 2011
While we can’t really say we’ve been wondering what snowboardcross racer Lindsey Jacobellis has been up to this summer, Yobeat.com definitely let us in on a little of her singing summer. Apparently, this is a parody of song from the Disney movie Tangled. Wow.
[Link: Yobeat.com]
by The Editors on August 17, 2011
Well, it’s finally official. Holden Outerwear’s Mikey LeBlanc announced this week that Ben Pruess is Holden outerwear’s first CEO.
Effective immediately Ben will oversee Holden’s direction and strategic development as well as daily management of the organization. . . “We are all very happy to have Ben join us as a leader and a team member of Holden,” says company founder Mikey LeBlanc. “We’ve been successful at building beautiful and enduring products, but as we grow we need to improve on communicating the brand message and values. Ben will be instrumental in addressing this issue as well as tackling a wide variety of brand initiatives in the coming years.”
Pruess has been in the game for the distance. First as a touring snowboarder, then Airwalk (back in the glory days), Salomon/Bonfire, and most recently as Global VP of Adidas Originals. Nice to see him back in the snow. For the rest of the press release follow the jump. [click to continue…]
by The Editors on August 16, 2011
by The Editors on August 16, 2011
. . . and then we learn that Tahoe Dangerzone mastermind Nick Visconti is on Southern California’s Mountain High Pro Team. Somehow Mountain High Dangerzone just doesn’t have the same ring to it.
Guess if SoCal resident Shaun White is going to ride for Northstar at Tahoe, then Tahoe resident NIck Visconti might as well ride for Mountain High. Follow the jump for the rest of the details. [click to continue…]
by The Editors on August 16, 2011
We’ve never really understood resort sponsorships. Does actually riding at the resort have something to do with an athlete’s endorsement? For instance, until last week we expected golfer Tiger Woods to actually wear a TAG Heuer. And, until this year, we figured Shaun White actually drank Red Bull occasionally and rode at Park City.
So when we saw that Shaun’s new “home mountain and primary training resort” is now Northstar-at-Tahoe, we wondered if this means he’ll have to ride there. Sounds like he might:
“This feels like a homecoming because I have spent so much time riding at most of Vail Resorts’ mountains,” said White. “With Northstar as my home mountain, I now have the ideal place to train and continue to grow as an athlete and I am looking forward to all the possibilities this partnership brings.”
As part of this deal Vail Resorts (the owner of Northstar-At-Tahoe) will donate $5 of every Epic Season Pass sold to Shaun’s chosen charity St. Jude Children’s Research Hospital. Follow the jump for more details or click here. [click to continue…]
SoCal OG snowboarder and industry veteran Todd Proffit is the new Advertising and Events Manager at Mountain High Resort. It’s a bit of a homecoming for Proffit.
