Snowboard trainers Mitch Tölderer and Bibi Tölderer-Pekarek show us how to get ready for the new winter season. Remember: “He pulls heezs heelz on zee germ bool az far to heez buttock as possible.” And ya dis not too hard for us. It eez too sexy!
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In the hours following the announcement that Burton Snowboards would “exit out of” The Program brands by 2014 a hash meme started: #GiveFORUMtoPeter.
We saw it first in Todd Richards’ Instafeed. Then today Board As Fuck featured a link to the website GiveForumtopeter.com. That site features a online petition that as of tonight (October 25, 2012) has 4,534 supporters.
All this was obviously too much for the mind behind The Tackled Box because he let loose one of the best snowboard rants we’ve read in years. It starts out like this:
Are you kidding me? All the hoopla over saving Forum? GIVE it back to Peter? Really? Shit if there was this much excitement over the brand during the last few years the brand wouldn’t have been put to rest. You want to know why Burton cut the cord on Forum? Cause not too many people gave too many shits about it, that’s why. Forum is a brand that failed and by the grace of the snowboard Gods in Vermont got a second chance at life and then failed again.
That’s only the first paragraph. For the rest of the hilarious, biting, unauthorized history of the Forum brand as only a competitor can put it down, click the link.
[Link: TackledBox]
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Amer Sport the Helsinki, Finland based parent company of Salomon, Bonfire, and Nikita reported their financials for the quarter ending September 2012. Profits appeared flat versus 2011 with net sales increased by two percent, and unfortunately winter hardgoods sales were down by 12 percent, according to Marketwatch.
“Our Q3 sales were driven by strong on-going momentum in Apparel (27% growth), as well as continuous improvement in Suunto (+24%), Fitness (10%), Tennis (+8%) and Cycling (+7%),” said Keikki Takala, president and CEO of Amer Sport. “As expected, Winter Sports Equipment declined in line with the previously communicated low pre-orders, despite our strengthened market position.”
Guess their trouble in winter sports equipment is old news. For the official word and all the numbers click the link.
[Link:Marketwatch]
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On Mammoth Mountain’s opening weekend (November 9, 2012) Spring Break Snowboards will be hosting a pop-up art show “featuring primitive abstract powder snowboards, photography from Spring Break contributors and original artwork. Musical performance by Luke MacMaster of The Romany Rye, and plenty of on snow fun to kick off California’s first day of shredding this season.
The show opens at the Mammoth’s Grand Sierra Lodge at 5 PM on Friday, November 9, 2012. The Grand Sierra Lodge is located at 1111 Forest Trail, Mammoth Lakes, California.
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Here’s the short version: Analog is going snow and moving back to Burlington. The snow team will stay, but the skate and surf teams will be “transitioned out of the brand”. Gravis is moving to Tokyo and going Asia only as a lifestyle brand. The team will be “restructured to accommodate” that market. Helmet’s and optics will be combined under the Anon brand (with some Red still being produced). Burton will “exit out of” The Program brands (Special Blend, Forum, and Four Square) by 2014 (good-bye). Burton has operated the brands for eight years yet, “the businesses have failed to be viable.” In the surf world Channel Islands and it’s team remain unaffected.
Here’s what founder Jake Burton Carpenter has to say about it:
“Burton has experienced several years of income growth since the recession and paid out bonuses to employees over the last two years,” said Jake. “That said, the economy has a voice of its own that we all have to listen to, and the message is clear: do what you do best and focus purely on it. In our case, that means to narrow our focus to the sport and lifestyle that got us here – snowboarding. We will continue to support Channel Islands in its endeavor to make the best surfboards in the world and Gravis in its new home in Japan, but when you walk through the front door here in Burlington, Vermont, it will be all snowboarding and snowboarding lifestyle all the time – driven by the Burton, Analog and anon brands.”
Sound like a good plan all around and honestly, we can’t believe it took them so long with Gravis and the Program. Burton went far beyond a reasonable investment in many of their brands and should be commended for trying to make them work in spite of market response.
Follow the jump for the official word an complete breakdown of the changes. [click to continue…]
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There’s real snow piling up in the mountains, but we’re still stuck watching last year’s footage. If we’re going to have to watch some, however, it might as well be Ozzy Henning, right?
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Storms rolling in out of the Pacific are set to blanket Tahoe in snow this week. Boreal Mountain Resort on Northern California’s Donner Summit checked in today (October 22, 2012) with 10-15 inches of snow and the report has more on the way.
The cold temperatures are expected to remain in the region through this week, with an additional 15-20 inches forecasted. The sub-freezing temperatures will allow snowmaking operations to begin and run at every opportunity. Pending storm totals and snowmaking conditions, Boreal is targeting to open for skiing and snowboarding on Friday, October 26, 2012 (conditions permitting).
Guess that means it’s time to get your shredding costumes out. It’s going to be a halloween opener. Follow the jump for the official word. [click to continue…]
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Forum Snowboard’s new fall film #Forum is right here and set for viewing in all its beauty and raw radness. This is no clip. It’s the entire film features Andreas Wiig, Pat Moore, Jake Welch, Nic Sauve, Austen Sweetin, Cam Pierce, Daniel Ek, and Mario Kaeppeli. But check out it now, because on Thursday, October 25, 2012 the clip is coming right back down. So there.
[Link via Yobeat]
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Scotty Vine sounds a bit like a motivation speaker in the text intro to his new full part 2 edit:
The 2011/12 winter was the most difficult test of my life in snowboarding. I worked with many talented people over the course of the season who directly or indirectly affected the outcome of this video part. I proudly present this video as a thank you to those who made it possible. It has been 14 years since I started snowboarding and I’m grateful to be able to say that it’s still my passion and I still love snowboarding.
Looks like all that hard work and passion paid off and who doesn’t need a little motivational speaker every now and again?
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Jeremy Jones (street) does a little fall cross training on his Specialized bike just to stay smooth for winter. Good to see at least some of the skills translate in this edit titled Rushing Hours by Seth Huot.
[Link via ChopMTB]
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