Skateboarding

Soft Drinks Increase Chance Of Death

by The Editors on September 5, 2019

Thanks to a new study published in the Journal of the American Medical Association it has been shown that drinking sodas (like the brands that sponsor skateboarding, snowboarding, and surfing events) is bad for your health and increases your changes of dying sooner rather than later, or as they put it there is an “association between soft drink consumption and mortality.”

In this population-based cohort study of 451, 743 individuals from 10 countries in Europe, greater consumption of total, sugar-sweetened, and artificially sweetened soft drinks was associated with a higher risk of all-cause mortality. Consumption of artificially sweetened soft drinks was positively associated with deaths from circulatory diseases, and sugar-sweetened soft drinks were associated with deaths from digestive diseases.

In other words, rather than trying to encourage people to drink more, we should encourage them to drink less. That’s the main reason why we’re not into seeing action sports brands partnering with caffeinated, carbonated, high fructose corn syrup poison peddlers. Drink water. Duh.

[Link: JAMA]

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Loriface Pleads Guilty To Drug Charges

by The Editors on September 5, 2019

Former professional vert skateboarder Rob Lorifice has plead guilty in Federal Court on Monday September 2, 2019 to “possessing methamphetamine and heroin with the intent to distribute,” according to a story on Imperial Valley News.

Lorifice [Elizabeth Alexandra Landis, his girlfriend at the time] admitted to possessing the methamphetamine, heroin and other controlled substances with the intent to distribute them and that Lorifice, with Landis’ assistance, coordinated deals utilizing phone calls, text messages and communication through other apps; and they admitted to selling methamphetamine, heroin and other controlled substances for money.

All of this apparently went down in his Encinitas, California home in 2018. The maximum penalty is “40 years in prison and $5 million fine” for each charge. Lorifice and Landis are scheduled to be sentenced on November 22, 2019 at 9 a.m. by U.S. District Judge Dana M. Sabraw. For all the details, please click the link.

[Link: Imperial Valley News and Justice.gov]

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2019 VPS World Championships SLC Online

by The Editors on August 30, 2019

The world’s best men’s and women’s park terrain skaters are hitting Salt Lake City on September 6 & 7th, 2019 for a shot at the title of 2019 VPS World Champion. If you’re going to watch something online next weekend, it might as well be this!

[Link: Vans]

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Lana Del Rey Goes Cuss Boarding

by The Editors on August 23, 2019

Watch Lana Del Rey slide some waves and roll some back alleys in her new song F*ck It I Love You. For real. It’s good like a Madewell ad.

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Amir Zaki’s Skateparks As Art

by The Editors on August 21, 2019

Photographer Amir Zaki sees skateparks as the works of art they really are, albeit with no skateboarders.

“They are essentially large and elaborately designed empty vessels, as much as they are concrete models of naturally found elements of the landscape such as mountains, hills, waves, and rocks,” Zaki told Dezeen. . . “Although these refined spaces are born out of conceptions of the various curvilinear shapes found in nature, they are frozen and ‘permanently’ cemented, recalling some of the most extreme examples of Brutalist architecture.”

Check out all the dream lines in Zaki’s California Concrete series of images. Mind skating for hours.

[Link: Dezeen]

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Walker Ryan Because . . .

by The Editors on August 21, 2019

“There is no way you just stumble on to a skater like Walker Ryan,” someone once told us. Well, yes and no. Met him at the St. Helena skatepark way back, appreciated his style and demeanor (plus that scene in Little Children), and now just look at him rollin’ the streets of LA for Thrasher. My, my.

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Step Into Pizzanista With Merge4 Socks

by The Editors on June 13, 2019

MERGE4 has collaborated with Salman Agah on a new pair of socks that feature a collection of Pizzanista’s iconic logo boosts from all your favorite skate brands.

The Pizzanista! sock features . . .  combed cotton, a terry loped foot, self-adjusting welt cuff, reinforced heel and toe, and elastic arch support, this awesome y-heel sock is athletic ribbed for performance (or for tip-toeing to the fridge in the middle of a night for that cold slice you’ve been dreaming about). . . “I’m constantly looking for relevant ways to communicate Pizzanista’s brand and teaming up with MERGE4 was a great way for us to do that,” said Agah, “Now everybody’s feet can also be ‘powered by Pizzanista!’”

Buy them wherever MERGE4 socks are sold.

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This Month’s News List Today

by The Editors on May 30, 2019

This is the list of the news stories we didn’t have time to read, comment on, and/or pass on to you in a more visually pleasing format. Follow the link and enjoy! If you read something you like, leave a comment. It’s certainly okay to speak your mind every now and again.

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Must-have New Product Spotlight

by The Editors on May 30, 2019

Today we’re highlighting an amazingly bland new product you don’t need, from a company we don’t like because, well, we got a press release from said company and putting up a press release is far easier than creating original content especially when all we’re interested in doing is fooling Google Ads into thinking we’re still posting content on this site so our rankings will continue to soar. 

This banal new product is of course made in China and features several prominently placed logos from the company— both on the front, the back, the top, and the sides. In fact, this product features nine logos (if you count the one on the label). By moving this product around in the physical world you are acting as a sign spinner for this private equity funded zombie brand. You’re adding your youth, energy, and all around sexiness to their brand by being associated with it. Only difference is the sign spinner is getting paid $25 a hour and you’re getting nothing, aside from the pride you feel from sporting a logo that says you paid way more than you should have for this Bangladesh made product. Wait, did we say China before… sorry, same difference. 

We’d highlight several of the features that set this product apart from all the other products available to you in this category and encourage you to purchase it, however, there’s nothing about this product that makes it standout from a similar product that can be purchased much more economically at one of the big box retailers. 

That said, this product is being promoted as part of a “limited edition” collection which means you’ll be forced to visit one of the brand’s mall-based “flagship stores” or order it online directly from the brand because they don’t want to drop this product in the same massive chain stores where they dump the rest of their product because they’re charging more for this and that means they want you to have to work even harder to find it. As a value add this means you’ll have a product that your lazier, more thrifty friends won’t. And that makes you a big winner. 

For more information on this product please visit the brand’s website where you can get the “product narrative” directly from their poorly paid marketing wizards. We’re guessing they’ll offer free shipping and returns so what have you got to lose? Shop, buy, consume. Repeat.

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SI Joins Salter’s Zombie Brand Portfolio

by The Editors on May 29, 2019

It’s official, Jamie Slater and his Authentic Brands Group of zombie brands (which now include Volcom, Airwalk, Vision Street Wear, and 47 others) has purchased the softcore skin and sports magazine brand Sports Illustrated from Meredith Corp for $110 million dollars, according to a story on Variety.com

Under terms of the deal, Authentic Brands acquires the rights to market, develop and license Sports Illustrated and its kids’ edition as well as its swimsuit and “Sportsperson of the Year” franchises, along with the magazine’s photo archive. Meredith will pay a licensing fee to operate the editorial operations of Sports Illustrated in print and in digital for a minimum of two years. Editor Chris Stone and Publisher Danny Lee will continue to lead Sports Illustrated at Meredith.

So, Meredith is selling the brand and then paying to run the print magazine into the ground while ABG gets to re-animate  Sports Illustrated by slapping it on all kinds of products until no one remembers what SI was all about in the first place. Chalk that up as another win-win for ABG.

[Link: Variety]

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