by The Editors on December 17, 2009

The Broadcast skateboarding brand looks pretty legit, huh?
With the help of pro skateboarders Ethan Fowler, Paul Shier, Shiloh Greathouse, Gareth Stehr, Danny Falla, Aaron Harrison, Joel Meinholz, Eric Gilbert, Kevin Coakley, and Connor Getzlaff, Broadcast Wheel Company has developed a premium street and park urethane formula that is the direct result of feedback and testing from droves of skaters who were disappointed with the mediocre wheels that were currently available from other brands.
Click the link for more info.
[Link: Thisisabroadcast]
by The Editors on December 17, 2009
by The Editors on December 16, 2009
You may have missed the party, but there is no reason to miss all the madness that went down in the photo booth at Thrasher Magazine’s 20th Annual Skateboarder of the Year Awards Party in San Francisco last Friday night December 11, 2009 at the Herbst Pavilion at Fort Mason.
Check it out and you might see a couple friendly faces . . . or maybe even a little more if you look very, very closely.
If nothing else it’s a great reminder that today’s digital photo booths aren’t exactly as private as they used to be.
[Link: Thrasher Magazine]
by The Editors on December 15, 2009

No need to drive all over southern California to get bargains at a warehouse sales when you can just drive to your local warehouse action fashion retailer CostCo for some fashionable Zoo York hoodies for only $19.99. Zoo York’s new corporate parent Iconix knows all about distribution. And just in time for Christmas, too.
by The Editors on December 11, 2009
by The Editors on December 11, 2009
In his most recent column for Huck magazine surf scribe Jamie Brisick drinks “three-quarters of a bottle of bad red” wine, watches some Jackass clips and then settles down to explaining just why Spike Jonze’s video for The Beastie Boys Sabotage is so amazingly rad.
Spike Jonze’s music videos. . . exude humour, mischief and the refusal to grow up. The first one that comes to mind is ‘Sabotage’ by the Beastie Boys. As a seventies American kid, this is powerful on several levels. I’m reminded of Starsky and Hutch, Baretta, SWAT and Hawaii Five-0. The tone and urgency of the song is pure nineties, but the moustaches and suits and mock screen credits belong to the seventies. It’s an incredibly fun, high-energy video, but for me, and I suspect for many of my contemporaries, it is also nostalgic.
And after approaching bad red wine with high expectations, no one does nostalgia better than Mr. Brisick.
[Link: Huck magazine]
by The Editors on December 10, 2009
The NPD Group, “the leading provider of reliable and comprehensive consumer and retail information” has reported that Tony Hawk: Ride has sold 114,000 copies during the month of November, according to a story on G4TV.com.
The Game sells for $119.99 and was released on November 17, 2009. For those not so good at math, that means $13,678,860 in sales in two weeks. Looks like Tony’s media roadshow paid off quite nicely, even if the critics are getting Tony down.
[Link: G4TV]
by The Editors on December 10, 2009
by The Editors on December 9, 2009

The Boys & Girls Clubs of Garden Grove on their way in to the park.
For each of the past six years Sole Technology owner Pierre André Senizergues has made holiday wishes come true for 500 kids from Southern California’s Boys & Girls Clubs and Big Brothers Big Sisters organizations (seven in total) by inviting them to the etnies Skateboard Park in Lake Forest for a holiday party. At the party each of them will get a free pair of new shoes in a box, wrapped as a present.
When we arrived in the parking lot behind the etnies building two bus loads of kids from Boys & Girls Clubs of Garden Grove were lining up to walk down to the park. They were buzzing with energy, each kid smiling like they were being tickled. It was kind of crazy.
From the upper lot the skatepark looked more like a carnival. A huge bouncy bounce covered the lawn just outside the park. Inside the fence some kids were getting their pictures taken with Santa and Mrs. Claus while others waited at the table to pick up their pair of shoes. Many dropped to the ground after getting their present and ripped into the packages to get their new shoes on as soon as possible. Others carried them out still wrapped perfectly for Christmas.
[click to continue…]
by The Editors on December 9, 2009

Element Skateboards has just released the fourth chapter of their Make It Count documentary. This chapter is titled Earth – The Foundation For Perpetual Growth and is described as follows.
The tree continues to grow, continually embracing the landscape of skateboarding, and the lifestyle that surrounds it, always respecting its deepest roots. From team riders to advocates, products to marketing; Element’s mission is to lead not follow, and leave an imprint deep enough, that it continues to make the world a better place.
How’s that for some quality catalog writing? Click the link to watch the clip. It will hypnotize you.
[Link: Element via Skatedaily]