A Shoc, the energy drink company backed by Keurig Dr Pepper Inc., has just signed a $15 million sponsorship deal with Thrill One, the Costa Mesa, California owners of Street League Skateboarding (among other action sporting assets), according to story in the Financial Post.
The two-year agreement is worth as much as $15 million and will let Thrill One invest in live events, locker rooms and media production. As part of the arrangement, A Shoc will be featured throughout Thrill One’s various assets, which include Street League Skateboarding, Nitro Circus daredevil action sports shows, Nitro Rallycross and a production house.. . . “It’s going to be a game changer for our existing properties and will level them up,” said Thrill One Chief Executive Officer Joe Carr. “We’re going to be creating a lot more content throughout the year.”
A Shoc promotes its caffeine delivery liquid as a natural energy drink designed for performance enhancement with no sugar added.
Former pro skater Evan Hernandez was just sentenced yesterday, January 19, 2022, to eight years in federal prison for “selling nearly two pounds of methamphetamine and laundering Bitcoin” for other drug dealers.
According to court documents, from at least March 2018 to March 2019, Hernandez distributed narcotics, conspiring with drug dealers to distribute the controlled substances over one of the world’s largest darknet marketplaces. . . Hernandez also was responsible for laundering Bitcoin for darknet drug trafficking operations.
Hernandez will also reportedly have to turn over “a 2010 Mercedes-Benz, approximately $35,000 in cash, and various watches, necklaces, rings and other jewelry” to the government. Seems like only yesterday he was that little kid in In Bloom. Bummer all around.
Merge4, the sock brand from Santa Cruz, California is releasing a set of socks celebrating the release of Jackass Forever.
The Jackass collection includes three brand new sock designs featuring iconic Jackass graphics: ‘International’, ‘Scattered’, and Skull’ – each constructed with light compression, padded soles, and a seamless toe and heel. And there may be more to come! “MERGE4’s Jackass socks are the only socks you want to be caught in, no matter if you’re cheatin’, lyin’ or kickin’ ass haha!” said Jackass star, WeeMan.
Get the while they’re available. Three pair for $62. Click the link.
The history of Grindline Skateparks is something every self-respecting skateboarder should know. Thankfully, Thrasher Magazine has made it easy for all of us with Grindland.
“Grindland – Red, Monk and the Birth of DIY” is the story of Mark Scott and Mark Hubbard, two visionary skaters from the Pacific Northwest who, along with dedicated friends, kickstarted the modern DIY/concrete skatepark revolution. From the early days of Burnside to 2019’s Rip Ride Rally, this film explores the friendship, struggle, triumph and tragedy of true iconoclasts, hellbent on building the skateparks of their dreams.
Great work by Michael Burnett and Matt Bublitz. Enjoy!
It’s a New Year. Time to bury those old habits, get out the list, and start working toward the new you in 2022. Or, just grab another Indian Summer Latte and scroll through this list of stories that you should have read last year. We’d put them in order of importance, but that would take way too much time and it would eliminate the joy you’ll find discovering a story you didn’t know you wanted to read. Take it away.
The Skatepark Project is wishing everyone Season’s Greetings and reminding us all that any donations made through December 31, 2021 will be doubled (up to $150,000). So give the other gift that keeps on giving (skateparks) and click the link below.
Thanks to a collaboration between Vans, Leica, and Ray Barbee you can get a checkerboard Leica digital camera for only $1695 or so while supplies last (only 800 were made) according to a story on Design Milk.
The limited-edition Leica D-Lux 7 Vans x Ray Barbee stands out aesthetically (the design as a whole not only reps Vans iconic pattern, but also has a mod-ska vibe to it), but the camera specs remains indistinguishable from its serially produced predecessor. . . Built around a large Micro Four Thirds sensor and fast zoom lens with a full-frame-equivalent range of 24 – 75 mm, the digital camera would make for one capable street photography camera, one perhaps too high end and precious for bringing along for skating adventures, even if its capable of recording in 4K video in 24, 25, or 30 fps as well as recording in 4K photo capture modes.
Looks cool. The capsule also includes shoes. Maybe Vans will send the whole set you know, to test out.
Fast-food joint El Polo Loco (a chain in which we’ve never dined) just announced a new capsule with some LA artists and makers. Some of them are skateboarders and surfers and maybe you’re a fan.
Loco Gifts & Gear . . . is a tangible celebration of what we like to call L.A. Mex culture – that one-of-a-kind intersection of time-honored Latino traditions and SoCal sensibility that makes L.A. such a vibrant, artistic, and special place.. . Each one a master of their craft and a unique contributor to the fabric of L.A. culture.
Check it out while we cruise over to Lola’s for lunch.
MERGE4 is rocking the 80s in a collaboration with new wave titans Blondie.
MERGE4’s Blondie Sock Collection includes three striking sock designs, featuring artwork that captures their hit songs, iconic photography, and notable art style. Each sock is constructed with MERGE4’s signature “Cult Weave” which prevents any graphics from being “blown out” or warped when the socks are worn and stretched. The socks feature a self-adjusting welt cuff, elastic arch support, a moisture-wicking sole and strategic plush cushioning for added comfort.
Have to be honest — the Debbie Harry pink and checkers would be our first choice. For all the details from MERGE4 please follow the jump. [click to continue…]
Lots going on here in the world of news headline lists. This one is a big one because, well, we’ve been doing other stuff lately. But here it is anyway. Sharks, COVID, and all that jazz.
A Shoc, the energy drink company backed by Keurig Dr Pepper Inc., has just signed a $15 million sponsorship deal with Thrill One, the Costa Mesa, California owners of Street League Skateboarding (among other action sporting assets), according to story in the Financial Post.
Former pro skater Evan Hernandez was just sentenced yesterday, January 19, 2022, to eight years in federal prison for “selling nearly two pounds of methamphetamine and laundering Bitcoin” for other drug dealers.
Merge4, the sock brand from Santa Cruz, California is releasing a set of socks celebrating the release of Jackass Forever.
