Nike and Adidas aren’t the only heritage athletics footwear brands rolling skateboarding. Nope. Welcome New Balance to the party with New Balance Numeric a collaboration between New Balance, Black Box, and Westlife Distribution.
“New Balance is proud to partner with Black Box on the New Balance Numeric skate footwear initiative,” says Rob DeMartini, President & CEO at New Balance. “As one of the most authentic and talented skate companies in the industry, Black Box offers industry knowledge and a strong commitment to skate specialty retailers that matches well with our 107-year-old tradition of delivering technical design-forward performance products for athletes.”
Jamie Thomas is obviously on board.
“I have always found the heritage and integrity of New Balance inspirational, therefore it’s truly an honor for Black Box to partner with New Balance on the New Balance Numeric project,” says Jamie Thomas, Black Box company founder and professional skateboarder.
And so is Westlife’s Mike West.
“The vision for New Balance Numeric is to bring something unique to skateboarding. We combine the East Coast heritage and supreme workmanship of New Balance with the West Coast lifestyle and culture of Skateboarding,” says Michael Akira West, President & CEO at Westlife Distribution.
For what’s left of the official press release, follow the jump. [click to continue…]
So yeah, after all that RIP Berrics drama last week that had the inter webs all aflutter, the place is back in the game (no surprise) with a “rebirth” edit. Same city, same Eric, same Berra, but some new things to skate. And, if we’re not mistaken, a new, usable, website (which is nice). Click the link and let Eric Koston take you on a tour.
Think ground effects lighting on a skateboard are stupid? Maybe you haven’t seen this. Click the jump to see how Samadhi Productions did it. [click to continue…]
On Thursday, December 13 at 11:00 AM Vans will officially break ground on their new Off The Wall Skatepark in Huntington Beach, California. The park, located on three acres at Gothard Street and Center Streets, will include “a 14,000-square-foot skate park plaza, a 13,000-square-foot skate bowl and a 3,500-square-foot skate shop,” according to a story in the Orange County Register.
Sounds like just what HB skaters need. Thanks, Vans!
Not that Stevie Williams needed help with his Supra color ways, but this time he got a little from Lil’ Wayne.
“I asked Wayne if he wanted to do a color way with my shoe,” Stevie said, “and he said he was up for it. Just supporting Wayne skateboarding, and having his name on my shoe, it just shows how big this skateboarding thing is. I’m excited about it.”
Wall Street Journal writer and skateboarder Conor Doughterty previews the Danny Way documentary Waiting For Lightning for the hedge fund crowd in a story titled The Tao of Danny Way.
When skateboarders engage in the kind of barstool chat that consumes sports like baseball, Danny Way usually emerges as their pick for Best Skater Ever. Mainstream audiences may assume Tony Hawk is the Michael Jordan of skateboarding, but Danny Way is the skater’s skater.
We still haven’t seen Waiting for Lightning and each time we read about it we more interested. Guess we’ll have to buy in Friday when it comes out in the iTunes store.
As everyone certainly heard yesterday, Thrasher’s Skater of the Year for 2012 is Columbia’s David Gonzalez. But if you haven’t watched the video for how they let him know about it, you’re missing one of the most epic surprise announcements in Thrasher SOTY history. . . click the link and watch.
Yes, in the most of the Western world December means Christmas. For skaters it means something else: it’s Tampa AM time. And this year, thanks to money from the Nike footwear empire the entire event will be again broadcast live online.
Nike and Adidas aren’t the only heritage athletics footwear brands rolling skateboarding. Nope. Welcome New Balance to the party with New Balance Numeric a collaboration between New Balance, Black Box, and Westlife Distribution.
