Nixon is following in the footsteps of other luxury brands by taking their products directly to the customers with two new European brand stores. Today, (September 4, 2014) Nixon opened a store in Paris’ le Marais district. And in October they will open a store in London as well.
These new locations premiere Nixon’s Horizon marketing concept. The horizon line is a reference to a common thread, which runs through the Nixon landscape—oceans, mountains, concrete jungles. A subtle nod to the diverse environments of surfing, snowboarding and skateboarding, the horizon line is more of an ownable design point of view than a literal interpretation. It becomes the canvas for the Nixon story, allowing us to showcase our perspective and products in a bold, distinct way.
Appears to be just one more step toward Nixon running everything their way. For the official word from Nixon including Paris store location and business hours, please follow the jump. [click to continue…]
This post sponsored by Driftingthru.com
Innovations in surfing equipment are coming thick and fast, but not all of them catch on. The industry is buzzing with new sustainable ways for manufacturing surf products, asymmetrical surfboards seem to be making a comeback, and the foam Beater boards from Californian company Catch Surf are attracting a lot of interest. They have been around for a few years now and are becoming a staple board in many-a-surfer’s quiver, but what makes them so good?
Let’s start from the beginning. The name “Beater” is a pun really, because one of the original ideas behind the board was creating it so that it could be surfed during busy summer periods when lifeguards raise the dreaded black ball flag. While conventional hard surfboards are deemed unsafe to be in the water when the yellow and black flags appear, a soft foam board could be acceptable. And so the blackball ‘Beater’ was born, a fun surfboard perfect for small summer surf days. Plenty of buoyancy for a board with such a short length, and soft enough not to cause any significant damage to swimmers in the water if a collision occurs. The first ones did not even have fins, and no doubt were disregarded by many in the surf industry as just another surf toy that wouldn’t take off. A few years on and the Beater has progressed somewhat.
Follow the jump for the rest of the story. . .
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We were saddened to learn on Friday July 25, 2014 that after 24 years, Seattle’s longtime core action sports retailer SnoCon is closing its doors. It is a northwest snowboard institution whose influence on the sport and core retailing will be missed greatly industry wide. Founder John Logic, notified staff on Friday that their final work day would be the following day, Saturday July 26.
Tough retail conditions are largely to blame according an email from Logic, “[SnoCon] tried to get right for five years, after 17 golden ones, but they couldn’t right the ship,” he said. “Even an upside down boat will float. It’s just not much of a party cruise, ya know?”
For the rest of the story, please follow the jump.
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Thought you just did the Agenda Show? Oh no, you’re not done yet. The best Agenda Show, at their new NYC Javits Center North location rolls out Monday and Tuesday, July 21-22, 2014 and there is still time to register.
Agenda:NYC occurs twice a year during New York Men’s Market Week. During this week, a total of seven trade shows take place and the city is inundated with thousands upon thousands of men’s fashion buyers, media and tastemakers. One of the more intimate gatherings in scale, the Agenda:NYC show takes place in the heart of Manhattan, and hosts around 250 brands across roughly 100,000 square feet.
Want to know more? Click the link and be enlightened.
[Link: Agenda NYC]
Belief skate shop keeps things rolling in Queens and here’s a little taste of what they have on the upward for Spring 2014. This edit was shot by and edited by Sean Colello and features: Rick Castaneda, Dennis Miron, Joseph Gil, Karim Callender, Victor Reyes, Alejandro Batista, and Jamel Marshall. Looks all good from here.
Things will happen while they can and Supra has launched their first Tokyo retail store (featuring a rooftop skatepark with a view). It’s easy when you’re big in Japan
Located in the bustling Diver City shopping plaza in Odaiba, SUPRA Tokyo is a bright, wide open space reflecting the Southern California aesthetic of SUPRA’s birthplace. The new store offers a full selection of footwear and apparel for men, women, and children with the addition of special releases exclusive to Tokyo. “After overwhelming support of the SUPRA Tokyo Pop Up store in Shibuya, we wanted to offer all of the loyal clients a permanent shopping destination,” said Angel Cabada, SUPRA co-founder.
The new store is loved at Diver City Tokyo Plaza, 1-1-10 Aomi Koto-ku, in Tokyo. Follow the jump for the official word from Supra. [click to continue…]
On Saturday, March 22, 2014 Vans and Jack’s Garage skate shop will be celebrating the grand opening of their new skatepark (built in partnership with the City of Huntington Beach, California.)
“We’re excited to see this project that was years in the making finally come to fruition,” said Vans President Kevin Bailey. “We’re thankful to the City of Huntington Beach, California Skateparks, Jack’s Garage and everyone who worked so hard in developing a world-class family-friendly skate facility that the whole community can enjoy.”
The party will feature autograph signings by the Vans pro skate team and a presentation of the inaugural SoCalSole of Fame ceremony where Christian Hosoi, Ed Templeton and Tosh Townend will be honored for their contributions to HB skateboarding. The Vans Off The Wall Skatepark is located at 7471 Center Avenue, Huntington Beach, California. For the official word from Vans, follow the jump. [click to continue…]
Each year the Snow Industries of America (SIA) gives out awards to the raddest retailers and reps in the snow business. No, they don’t call it that. They call them Retailers and Reps of the year. Either way, these are the good people who keep this industry rolling. For real. Follow the jump to see if your favorite shop or rep made the list. Our’s did. Hint: It’s in Seattle, Washington. . . [click to continue…]
Today, a major snowboard company is excited to announce that both of its new flagship stores in a big city are now officially open and ready for the holidays and the riding season. Their new store on that one street opened its doors to customers for the first time today, and last month they opened another one in that other part of the city, just a quick stop off the highway on the way to the local resorts.
The newest store is located in the city’s historic neighborhood. The flagship store offers local snowboarders a curated selection of products, including boards, boots, bindings, outerwear, apparel, accessories and bags, in addition to limited edition items, collaborations, and one-of-a-kind collectibles.
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Signal Snowboards founder Dave Lee is reportedly helping peer-to-peer bike rental site Spinlister.com on a new venture to promote peer-to-peer snowboard rentals and sharing called Spinlister.com/Snow.
“I love sharing, that’s what life is all about for me – experiences and adventures – this is the opportunity that Spinlister gives the rider,” said Signal Snowboards Founder Dave Lee. “Local knowledge and the board you want to ride can change travel plans for the better. It’s the perfect time for a service that allows you to meet like-minded people and share or rent snowboards anywhere in the world.”
Guess the big questions is, how many people want to go meet a stranger at on odd location just to save a few dollars on snowboard rentals. Not us. And it’s the same reason we don’t buy much on Craiglist: we fear the freaks. Follow the jump for the official word from Spinlister.
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