by The Editors on March 19, 2014
Nikita Clothing and Bonfire Snowboarding have a new brand manager and her name is Vicki Vasil. Vicki was most recently a brand marketing manager at Sage Island, a digital agency based in Wilmington, North Carolina, though most will know her from time at Surf Expo.
“Vicki will be a passionate, integral member of our team,” says Frank Aeschbacher, VP of Nikita and Bonfire. “Her breadth of experience and relationships in the industry provide her with a true 360-degree perspective that will be important to brand growth and evolution.”
Vicki will be based in Portland, Oregon and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. For the official word fro Nikita and Bonfire, follow the jump. [click to continue…]
by The Editors on March 17, 2014
Herschel Supply Company is pleased to announce that Jon Warren as their new Design Director. Warren spent his last 12 years at Vans where he was most recently the head of Design Lifestyle for the company.
“Jamie & Lyndon share the same D.I.Y. philosophy that I carry; I think it all comes from growing up doing what you love,” Warren says. “Herschel Supply was something that they took on themselves and I’ve always respected the path they took. Working at Vans I had the ability to work and learn from some of the most talented designers, creatives, and business partners in the world. With Herschel I feel that I could bring my experience to the table and collaborate on future projects that allow us to push the brand in directions that only partnering with other like-minded creatives could offer. I am honored to be part of the Herschel family and look forward to all the creativity ahead.”
Herschel Supply Company is based in Vancouver, BC, however, Warren will work out of Herschel’s new Los Angeles design studio. For the official word from Herschel, follow the jump. [click to continue…]
by The Editors on March 10, 2014
Guess we’re not the only one who are over the Quiksilver mega corp. Dave Rosenberger, the former VP of sales for Quiksilver Young Men’s and Quiksilver and Roxy winter sports has joined the team at Lost as EVP of Sales, Marketing and Operations for domestic, Canadian and Central American.
“I see …LOST as probably the most authentic, complete, long standing, relevant surf brand in the current market. From the heritage, progressiveness and craftsmanship of the boards to the solid clothing collection, accessories and skateboards, …LOST is what most brands wish they could be,” said Rosenberger. “My intention is to keep the brand moving steadily forward and to help Joel, Matt, Mike and their team to navigate and build the business on the solid base it has.”
We agree. Congrats, Dave. For the official word from Lost, follow the jump. [click to continue…]
by The Editors on March 10, 2014
We’ve kind of fallen off our coverage of Billabong because they (along with Quiksilver) no longer seem like a brand in our category. Sure they make clothing for the ocean, but past that they’re really just a more authentic version of Hollister, mostly focused on mall customers and bottom lines. That said, it is interesting that Billabong could be facing a class action lawsuit from the Australian firm of Slater & Gordon for allegedly misleading and deceiving investors with earning guidance in 2012, according to a story on Inside Council.
“Our clients allege that Billabong’s internal initiatives had no viable chance of substantially increasing profit margins, contrary to what the company had conditioned investors for. They further allege that, had the market been informed of the true dependencies underpinning the earnings forecast, it would have disregarded the guidance as unrealistic, and this would have been reflected in Billabong’s share price.”
Billabong will apparently defend itself. Which would probably be a good idea.
[Link: Inside Counsel]
by The Editors on March 10, 2014
Group Y is launching a new online series of interviews with industry titans, athletes, and thought leaders called #AuthenticityIsEverything.
More than just a buzzword, Authenticity is the North Star in a landscape driven by commitment, progression and constant reinvention. From the clothes on our backs, to the content on our screens, to the terrain we ride and the heroes we embrace…originality and true passion transcends it all.
For a full list of people you’ll be able to catch dropped knowledge from follow the jump. [click to continue…]
by The Editors on March 6, 2014
Don’t know if there was any information in this clip or not. . . wait, guess the news is that Street League Skateboarding has gone form ESPN 2 to Fox Sports 1. So that’s like moving up a number and dropping a little on the viewers. No worries. We like Fox Sports 1 better anyway. And so should you.
by The Editors on March 4, 2014
Big mountain dominator Jeremy Jones has added another logo to his helmet in the form of former Japanese electronics giant Sony. Yes, they still exist and are apparently making products. Remember the Walkman? Same company. Guess they even make some kind of video game playing device for people who don’t have iPhones.
What Jones will be promoting is a small POV camera that is apparently the company’s glacially slow response to the GoPro. Footage looks pretty good, too.
by The Editors on March 4, 2014
ActiveReplay, the action tracking company behind the Trace. Has reportedly landed $2.1 million in seed funding, according to a story on SoCalTech.com.
Details on the funding have not yet been announced. According to the filing, part of the funding came from Allegro Venture Partners, and also included a number of other investors. Active Replay’s CEO is Dr. Anatole Lokshin, a pioneer in developing GPS devices, who was the CTO of Magellan Navigation.
Sounds like perfect timing as they’ve been promising to release the Trace in March 2014. $2.1 million should get a few devices out into the wild, and it would be nice to see one of these “Strava for action sports” devices make it past the vaporware phase.
[Link: SoCalTech]
by The Editors on February 28, 2014
Times have never been better for the Agenda Tradeshow. Las Vegas was a hit (or so we’ve heard from multiple sources). Agenda WMNS killed, the WOODS went off, and it seems no one is happier than the hardworking king of street, skate, and surf culture networking, Agenda founder Aaron Levant.
“Last year’s inaugural launch surpassed our expectations. We came back to bring the AGENDA experience to Vegas for a second year, and couldn’t be more excited about it,” Levant said. “Many of the brands were unsatisfied with the existing Vegas show format. After entering Vegas last August, we have received overwhelmingly positive feedback from both retailers and brands. Returning to Las Vegas was a no brainer.”
For the official word from Agenda, please do yourself proper and follow the jump. [click to continue…]
by The Editors on February 28, 2014
Former Olympic ski racer Tiger Shaw will assume the role of CEO of the US Ski and Snowboard Association beginning March 13, 2014. He is replacing Bill Marolt in what the USSA calls a “long-planned leadership transition.” Marolt will reportedly stay on in an advisory position with USSA as well as on all the big deal FIS and US Olympic organizational committees that he’s on. Shaw couldn’t be happier with his new job.
“The Best in the World vision established under Bill Marolt’s leadership has aided our athletes in achieving their dreams,” Shaw says. “It’s an honor to follow in Bill’s footsteps and continue that vision into the future. My last five months working with Bill have been inspirational and educational, getting to know the organization and each of its sport programs. We have an amazing management team and staff in place and I look forward to the challenge of leading the USSA.”
Nice to know the future of US Olympic snowboarding continues to be firmly gripped in the icy hands of another Alpine ski racer, right where it belongs.
Nikita Clothing and Bonfire Snowboarding have a new brand manager and her name is Vicki Vasil. Vicki was most recently a brand marketing manager at Sage Island, a digital agency based in Wilmington, North Carolina, though most will know her from time at Surf Expo.
