Spy announced today that they will be the official eyewear sponsor of all eight Powdr-owned and operated resorts and Snowbird Ski and Summer Resorts. That means the you can look for Spy eyewear on employees at Copper Mountain, Mt. Bachelor, Boreal, Ski & Snowboard Las Vegas, Soda Springs, Killington, Pico and Gorgoza Park (looks like that last one’s a sledding hill).
“We’re very happy to enter into an exciting union with Powdr,” says Michael Marckx, SPY president and CEO. “Bolstering our commitment to snow, this opportunity will allow us to spread the cheeks of Powdr resort visitors each season through our happy presence. It will also allow us to gain vital feedback from retail employees and resort staff regarding our sunglass and goggle offerings, most notably our Happy Lens and Lock Steady™ quick change goggle technology. This is our largest partnership with a mountain resort in the history of SPY, and we’re looking forward to expanding SPY’s presence on-hill and in the market.”
For the official word from Spy, please follow the jump. [click to continue…]
We’re not in Denver, Colorado this week for the 2015 Snow Industries of America Show. In fact, we haven’t attended the Denver show since January 2013. Why? The most simple reason is that it’s easier not to go, but the truth may be that like many other companies who are skipping this year (Burton, Mervin, etc. . . ) our SIA cost-to-benefit ratio had been sliding for years.
Seeing as this is SIA Season (not to mention Throw-back-Thursday), join us as we look back on all the people, parties, products, and booths that we’ve covered over the past few years. Here’s the breakdown:
2013: People, Products, Booths
2012: People, Parties, Products, Booths
2011: People, Products, Booths
2010: People, Parties, Products, Booths
2009: Day 1, 2009 TWS Rider’s Poll
Now that we’re all teary eyed, lets ask one question: has anything changed, progressed, or improved? If so, please let us know.
On February 12, 2015 the Surf Industry Manufacturers Association will honor a group of 20 legendary surf shops with the 2015 SIMA Surf Shop Gold Wave Award presented by Shaun Tomson at the annual SIMA Image Awards at the City National Grove in Anaheim, California. These shops have all been around for 50 years or more, which says a lot these days.
“To honor surfing’s rich heritage in this way is exciting and important to the industry,” said Doug Palladini, SIMA President and Vans’ VP/GM North America. “These surf shops are instrumental in building the beach culture we love so much, the foundation of surf lifestyle since the 1950s and 60s. A surf shop is very influential to its local surf community – the hub of the local surf community in most cases – and these shops are legendary.”
For the complete list of shops and more info on how you can attend the surf industry party of the winter season, please follow the jump. [click to continue…]
Eyewear giant Luxottica’s little action sports brand Oakley has apparently not taken kindly to the humor of Dang Shades line of Oakleyesque sunglasses (cleverly named the SH80) so they’ve sued Dang in the Southern District of California, according to a story on Association of Corporate Counsel.
In the Dang Shades complaint, Oakley asserts design patent infringement of U.S. D692,047, as noted above, in addition to trade dress infringement, federal and state unfair competition, and federal false designation of origin in association with its RAZOR BLADES Trade Dress. In particular, the complaint asserts that at least Dang Shades’ DANG SH80 and Sleeper sunglasses infringe Oakley’s patent and trade dress rights.
What does Oakley want? They want it all, of course.
Among other things, Oakley seeks a finding of willful infringement, a preliminary and permanent injunction enjoining Dang Shades from directly or indirectly infringing U.S. D692,047, payment by Dang Shades of all damages suffered by Oakley and/or Dang Shades’ total profit from infringement, an order for treble damages and/or exemplary damages, an order adjudging the case as an exceptional case, an award of attorney fees, expenses and costs, and an award of pre-judgment and post-judgment interest and costs, as well as remedies specific to trade dress and unfair competition and false designation of origin.
Dang may find this lawsuit rather disruptive by design. Maybe Dang can convince the judge that these sunnies are simply a “parody” of the original.
We have nothing but good things to say about Snow Industries of America President David Ingemie. In the 39 years that he has been working with SIA he’s had to put up with hot dogging, mono-skiing, the dawn, domination, and decline of snowboarding, renaming the organization because not everyone liked the “ski” word, and hundreds of other seemingly pointless hassles that would have had most of us flipping the double birds and running in the opposite direction.
Yet, Dave somehow rolled through it all with a kind, warm, thoughtful smile on his face. We don’t know how he did it, but we’re glad he did, and it makes us all the more bummed to see that he has announced that he will be stepping down following the 2016 SIA Snow Show.
“I feel so fortunate to have been a part of an industry that represents one of my life’s greatest passions – snow sports. It has been a great run, working under twenty-one different Board chairmen/women and seeing so many changes within the industry; equipment, resorts, retailers, reps, and even ways to get down the hill,” said David Ingemie.
We’re not going to the Denver this year, but hopefully, Mr. Ingemie will stop by the SIA show when it returns to Las Vegas in 2020, otherwise, we may never get to see him on the show floor again. And that would be sad. For the official word from the SIA, please follow the jump. [click to continue…]
Long-time Burton Snowboards team manager Bryan Knox has joined the action sports agency world as the new vice president of marketing and media for Newport Beach, California based The Sports Syndicate.
Knox comes highly qualified with over 15 years of action sports industry marketing and media leadership under his belt. For the past eight years, he held down the role of Global Director of Team Marketing and Media for Burton Snowboards, and prior to that he was Senior Marketing Manager at Vans. “I have watched Bryan grow from a Team Manager during his early days at Vans to a Global Director at Burton,” says Bobby Nichols, President of The Sports Syndicate whom Knox will report to. “I look forward to working with him on even more of a day-to-day basis now, and am excited to see what he can accomplish for both our clients and the agency.”
For the official world from McClellan Nichols Sports Syndicate, please follow the jump. [click to continue…]
Earlier this month the East Coast action crowd gathered in Orlando, Florida (January 8-10, 2015) for the 39th annual Surf Expo trade show. People went, bikinis were modeled, autographs were signed, and electric skateboards were ridden.
“We were excited to partner with the State of Hawaii to introduce key new manufacturers with coastal-themed products made in Hawaii. With the addition of the Hawaiian Pavilion, Surf Expo saw more than 250 new exhibitors. The show featured more than 2,500 booths and really delivered on our buyers’ demand for new product and more choices under one roof, accentuating that Surf Expo has evolved beyond a regional show and become the international destination for the board sports and coastal lifestyle business” said Surf Expo Show Director, Roy Turner.
If even the show director says it was a great show, it must have been a great show, right? We have no idea. We’ve never been. But, we’re glad to see people are still enjoying Surf Expo. For the official word please follow the jump. [click to continue…]
Lonely Planet, the publisher of quality world travel guides, has acquired a “strategic stake” in snowboarding and ski film making company Teton Gravity Research for an undisclosed amount.
TGR is part of a rapidly developing strategy of expanding Lonely Planet’s global footprint, broadening its offerings in television and video, digital commerce, and original content. The two companies will continue to operate independently of one another while working closely to expand content and reach, providing TGR resources to grow and evolve in the changing media landscape with a focus on high-end content. TGR co-founders, brothers Steve and Todd Jones, will retain their ownership interest and continue to lead TGR as co-CEOs in the company’s Jackson Hole home.
This one makes sense, right? Content distributors need quality content and content creators need distribution. For the official word from TGR, please follow the jump. [click to continue…]
The Boardroom Surf Show is pleased to announce early bird booth space sales available online now for the upcoming The Boardroom Surf Show. The Boardroom once again “kicks off” the summer surfboard buying season on May 16 & 17, 2015 at the Del Mar Fairgrounds. Premium corner and standard booths are on discount with big savings offered until February 1.
Supreme surfboard craftsman Rusty Preisendorfer will be honored in the Icons of Foam Tribute to the Masters at The Boardroom. Since 1969 Rusty Preisendorfer has been crafting precision surfboards for enthusiast surfers and world class professionals. . . “It’s always good talking story with all my friends in the business at The Boardroom. I also enjoy meeting surfers who have a real passion for their equipment,” explains Rusty. “The Boardroom is the show dedicated to surfboards. I look forward to it every year.”
For the official word from The Boardroom Surf Show, please follow the jump. [click to continue…]
Surf Technicians, LLC, the company that manufactures surfboards under the Surftech name for many surf brands announced today that the company has been sold to Triple D, a Thailand based investment company.
“Today’s announcement is a great thing for not only the Surftech family, but for all our partners, and customers” said Chris Dunn, CEO of Surftech “Being able to work closely with a partner who is dedicated to our success and who is very knowledgeable in the world of distribution and composites gives us the resources to continue to build on the momentum of the last 12 months.”
For the official word from Surftech, please follow the jump. [click to continue…]