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Group Y Launches #AuthenticityIsEverything

by The Editors on March 10, 2014

Group Y is launching a new online series of interviews with industry titans, athletes, and thought leaders called #AuthenticityIsEverything.

More than just a buzzword, Authenticity is the North Star in a landscape driven by commitment, progression and constant reinvention. From the clothes on our backs, to the content on our screens, to the terrain we ride and the heroes we embrace…originality and true passion transcends it all.

For a full list of people you’ll be able to catch dropped knowledge from follow the jump. [click to continue…]

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Street League: What Does The Fox 1 Say?

by The Editors on March 6, 2014

Don’t know if there was any information in this clip or not. . . wait, guess the news is that Street League Skateboarding has gone form ESPN 2 to Fox Sports 1. So that’s like moving up a number and dropping a little on the viewers. No worries. We like Fox Sports 1 better anyway. And so should you.

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Jeremy Jones Signs On With Sony

by The Editors on March 4, 2014

Big mountain dominator Jeremy Jones has added another logo to his helmet in the form of former Japanese electronics giant Sony. Yes, they still exist and are apparently making products. Remember the Walkman? Same company. Guess they even make some kind of video game playing device for people who don’t have iPhones.

What Jones will be promoting is a small POV camera that is apparently the company’s glacially slow response to the GoPro. Footage looks pretty good, too.

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ActiveReplay Gets $2.1 Million In Funding

by The Editors on March 4, 2014

ActivereplayActiveReplay, the action tracking company behind the Trace. Has reportedly landed $2.1 million in seed funding, according to a story on SoCalTech.com.

Details on the funding have not yet been announced. According to the filing, part of the funding came from Allegro Venture Partners, and also included a number of other investors. Active Replay’s CEO is Dr. Anatole Lokshin, a pioneer in developing GPS devices, who was the CTO of Magellan Navigation.

Sounds like perfect timing as they’ve been promising to release the Trace in March 2014. $2.1 million should get a few devices out into the wild, and it would be nice to see one of these “Strava for action sports” devices make it past the vaporware phase.

[Link: SoCalTech]

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Adenda Show Dominates In Las Vegas

by The Editors on February 28, 2014

Agendalv

Times have never been better for the Agenda Tradeshow. Las Vegas was a hit (or so we’ve heard from multiple sources). Agenda WMNS killed, the WOODS went off, and it seems no one is happier than the hardworking king of street, skate, and surf culture networking, Agenda founder Aaron Levant.

“Last year’s inaugural launch surpassed our expectations. We came back to bring the AGENDA experience to Vegas for a second year, and couldn’t be more excited about it,” Levant said. “Many of the brands were unsatisfied with the existing Vegas show format. After entering Vegas last August, we have received overwhelmingly positive feedback from both retailers and brands. Returning to Las Vegas was a no brainer.”

For the official word from Agenda, please do yourself proper and follow the jump. [click to continue…]

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Skier Tiger Shaw Takes USSA Top Job

by The Editors on February 28, 2014

ussa_logo.jpgFormer Olympic ski racer Tiger Shaw will assume the role of CEO of the US Ski and Snowboard Association beginning March 13, 2014. He is replacing Bill Marolt in what the USSA calls a “long-planned leadership transition.” Marolt will reportedly stay on in an advisory position with USSA as well as on all the big deal FIS and US Olympic organizational committees that he’s on. Shaw couldn’t be happier with his new job.

“The Best in the World vision established under Bill Marolt’s leadership has aided our athletes in achieving their dreams,” Shaw says. “It’s an honor to follow in Bill’s footsteps and continue that vision into the future. My last five months working with Bill have been inspirational and educational, getting to know the organization and each of its sport programs. We have an amazing management team and staff in place and I look forward to the challenge of leading the USSA.”

Nice to know the future of US Olympic snowboarding continues to be firmly gripped in the icy hands of another Alpine ski racer, right where it belongs.

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Now It’s The Samsung ASP Tour With GoPro

by The Editors on February 27, 2014

Gopro Slater-1.1It sounds like a match made in heaven. The favorite selfie camera of surfers everywhere (GoPro) is now an official sponsor of the favorite surf tour (ASP WCT) of surfers everywhere.

“The core of our brand is rooted in surf, and for many of us here at GoPro, this is a dream realized to be a part of the ASP Tour,” said GoPro Founder and CEO, Nicholas Woodman. “We are stoked to be part of this next evolution in professional surfing and hope that GoPro can help attract new fans to the sport and give lifelong fans new ways to enjoy the coverage of the tour.”

And we’re guessing Woodman and his private-jet-flying party crew will get along quite nicely with the new ASP. Follow the jump for the official word. [click to continue…]

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Garmin Virb Official Camera Of US Open Snow

by The Editors on February 27, 2014

Garmin ShredGarmin, makers of some of the finest GPS devices known to man, has partnered with Burton Snowboards to be the official action camera sponsor of the 32nd Annual US Open of Snowboarding Championships (sorry GoPro).

“We are extremely excited to announce this partnership with Burton and be a part of such a prestigious snowboarding event,” said Jon Cassat, Garmin vice president of communications. “With the rugged housing, extended battery life, and the ability of VIRB Elite to capture GPS data like elevation, speed and G-force on the mountain, Garmin VIRB and VIRB Elite are the perfect HD action cameras for any snowboarder, and we’re eager to showcase them at the event.”

Not only that, thanks to the GPS the camera will automatically shut off while you’re riding up the lift and pop back on while you’re sliding down. How’s that for auto pilot? We haven’t tested the Virb cameras yet, but we’re looking forward to it. For the official word from Garmin, follow the jump. [click to continue…]

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SIA’s 2013 Rad Retailers & Reps Awards

by The Editors on February 24, 2014

2013 Retailer Rep Award

Each year the Snow Industries of America (SIA) gives out awards to the raddest retailers and reps in the snow business. No, they don’t call it that. They call them Retailers and Reps of the year. Either way, these are the good people who keep this industry rolling. For real. Follow the jump to see if your favorite shop or rep made the list. Our’s did. Hint: It’s in Seattle, Washington. . . [click to continue…]

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Now It’s The Samsung ASP World Tour

by The Editors on February 20, 2014

Expo 2012 Samsung Pavilion

The marketing wizards at the Association of Surfing Professionals have signed Korea’s mega industrial technology giant Samsung on as the title sponsor of the mens and women’s ASP World Championship Tour.

“From the beginning, our goal has been to elevate the platform of this tremendous sport through top-of-class media and sponsor partnerships,” Paul Speaker, ASP CEO, said. “Samsung is a global leader in technology, opening new possibilities for people everywhere, an ideal partner for professional surfing. Samsung will help us deliver a world-class experience for our athletes and fans. We are honored to have Samsung partner with us to celebrate the world’s best surfers in the world’s best waves.”

Something, something, big phones, misplaced Kim Jong-un joke and then the link to the official word from the ASP (including all upcoming event dates). Done. [click to continue…]

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