U.S. District Judge Dee Benson has reportedly dismissed a Utah lawsuit brought by snowboards (Wasatch Equality) that claimed they have been discriminated against at Alta Ski Resort, according to a story in the Salt Lake City Tribune.
Benson wrote in a 30-page opinion that federal court was not the right arena for the snowboarders to argue they should be allowed on the Utah resort’s famed runs such as Baldy Chutes. . . “There are many forums plaintiffs can resort to in an attempt to accomplish their goal of snowboarding down the Baldy Chutes at Alta,” Benson wrote in his decision. “Seeking an injunction from this court is not one of them.”
Seems like a nice way for the judge to get out of making a decision, doesn’t it? The attorney who filed the lawsuit, Jon Schofield, say he and his clients are evaluating a possible appeal.
[Link: SLC Tribune]
Jussi Oksanen had one of the longest, most amazing professional snowboard careers with Burton Snowboards. But after 14 years at the big B, Oksanen is leaving to focus full time on the water bottle company he co-founded, Mizu.
“I’m thrilled and humbled that everything fell in to place exactly as I’d hoped it would with my snowboarding career and with Mizu,” Oksanen said. “Tim Pogue (CEO) has taken the company to the next level and I’m really excited to be working alongside him developing new products and guiding Mizu’s marketing. I’m thrilled we’ve reached this point in Mizu’s evolution and I’m even more excited about the next chapter.”
Oksanen always has been good with transitions. For the official word from Mizu, follow the jump. [click to continue…]
For years Mammoth Mountain has been Southern California’s favorite winter resort (even though it is technically in Northern California). Now, with Mammoth’s just announced purchase of Big Bear Mountain Resorts, Mammoth Mountain owns Southern California winters for real with four resorts total: Mammoth, June, Bear Mountain, and Snow Summit. And, yes, all of them will be grouped into one Cali4nia season pass for only $689 for adults.
“We couldn’t be more excited to enter into this agreement with Big Bear Mountain Resorts. These two uniquely southern California resorts have been providing great skiing, riding and biking experiences to visitors from California and beyond. Millions have enjoyed their first mountain resort experience on the slopes of Bear Mountain and Snow Summit, and we look forward to expanding upon the legacy that Dick Kun and his people have created over the past six decades,” said Rusty Gregory, Chairman and CEO of Mammoth Mountain. “This acquisition represents the beginning of a renaissance for both Mammoth and Big Bear and is the first step in the next era of skiing and riding in California. In the coming months we will be announcing exciting new development and expansion plans for each of our four resorts designed to attract visitors from down the street, across the country, and around the world.”
For people in Southern California this is the best season pass ever. Makes us almost feel sorry for Mountain High. For the official word from Mammoth, please follow the jump. [click to continue…]
Last week The Hundreds‘ Mac Sandefur interviewed Dave Bergthold about his new Skate Crate project. As many know, Dave B is never one to boast about how deep his roots in skateboarding go, or how many of today’s skateboard industry leaders got their start working, or skating for him. That’s why it’s nice to see The Hundreds get in and ask the questions, shoot the photos, and get it done so the rest of the world can hear the story straight from Bergthold’s mouth — not only the history of Blockhead, but also the genesis for the now funded Skate Crate kickstarter project. Click the link and check it.
[Link: The Hundreds]
Eswic President Jimmy Arrighi is happy to announces that Eswic has signed a Canadian distribution agreement with Ultimate Distribution for exclusive representation in the Great White North.
“We are excited about our new relationship with Ultimate Distribution. It’s a great opportunity to expand Eswic in the Canadian market,” said Jimmy Arrighi, Eswic President. “Ultimate Distribution has strong relationships with key retailers which has given them a track record of success in Canada. They are going to be a great sales and distribution partner in that region and valued member of our team.”
For the official word from Eswic, follow the jump. [click to continue…]
Everyone’s favorite macho, right-wing, action sporting hellion Brandon Lillard came in a little hot while BASE jumping in Utah on Friday, September 12, 2014 (click here for the story from The Herald Extra). And by “a little hot” we mean we’re all very lucky that Lillard is still alive. He reportedly had some trouble with his chute and bounced off a cliff wall a couple times before slamming into the earth.
The good news is that after being in the Utah Valley Regional Hospital in critical condition, he is now in stable condition and is improving (as anyone who knows him would expect). He had some “major head trauma and some broken bones that will heal.” The bad news is that he’s going to have mountains of bills relating to recovery. That’s where you can help. Jason Kimball set up a gofundme.com and you can help by clicking the link and donating something. It doesn’t need to be huge, and you can be anonymous, but anything would help. Click the link for more info.
ZoSea Media’s entertainment property currently operating under the moniker Association of Surfing Professionals will get a new name come January 2015 it was announced today (Friday, September 12, 2014). Next year the new name will be World Surf League.
In a letter to the surfing community, CEO Paul Speaker explains that the change is happening because the new name will help bring the sport of professional surfing to more fans, athletes and partners worldwide. The ASP will continue to operate under the existing name until the end of 2014 and in January 2015, will begin the season as the World Surf League.
Hey, they’re the marketing professionals. Plus, to most of the ball handling world “league” means sports. And it will go quite nicely with Street League and maybe Snow League. Right? We’re talking expansion here. But please, whatever you do don’t think bowling when you hear the new name. This is not a bowling league. It’s a surf league. To read the entire letter from Mr. Speaker, please follow the jump. [click to continue…]
Powdr Corp. appears to have thrown in the towel in its long running legal battle with Talisker and Vail Resorts by finally deciding to sell Park City Mountain Resort to Vail for $183 million according to a story in Bloomberg Businessweek.
Vail will get the terrain owned by PCMR along with the base facilities—the parking, lift ticket offices, and other parts required for a functioning ski resort. The base also has zoning approval for almost 700,000 square feet of residential and commercial development.
Not only that, but Vail is planning to hook Park City up with Canyons to make the “largest single ski resort in the U.S., with 7,000 skiable acres.” But don’t worry for Powdr Corp just yet. They still own Copper, Killington, Mt. Bachelor, Boreal, Pico, Las Vegas Ski & Snowboard Resort, Gorgoza Park, Soda Springs, and of course, Woodward Camps. It will likely be a little while longer before Vail gets there hands on all those.
Oh, and the good news for Vail Epic pass holders is that Park City is now included on your long list of resort options. For the official word from Vail, follow the jump. [click to continue…]
World Industries continues its zombie brand march through the industry with the announcement today (September 10, 2014) that all its assets and trademarks have been purchased from Seven Wells LLC by the Kent, Washington based Golden Viking Sports for an undisclosed amount.
For those not familiar with Golden Viking, the company currently markets and distributes footwear brands like Diadora and Hot Wheels, among others. They also own Capix helmets and zombie snowboard brand M3. Remember them?
Going forward, Golden Viking Sports will continue to aggressively build on the business that World Industries created, and will re-launch the World and Flameboy vs. Wet Willy brands in the core footwear category in Spring 2015. Other products will follow soon thereafter. U.S. distribution for the World Industries labels will include the family footwear channel as well as select sports specialty stores and online retailers.
For the official word from Golden Viking, follow the jump. [click to continue…]
Nixon is following in the footsteps of other luxury brands by taking their products directly to the customers with two new European brand stores. Today, (September 4, 2014) Nixon opened a store in Paris’ le Marais district. And in October they will open a store in London as well.
These new locations premiere Nixon’s Horizon marketing concept. The horizon line is a reference to a common thread, which runs through the Nixon landscape—oceans, mountains, concrete jungles. A subtle nod to the diverse environments of surfing, snowboarding and skateboarding, the horizon line is more of an ownable design point of view than a literal interpretation. It becomes the canvas for the Nixon story, allowing us to showcase our perspective and products in a bold, distinct way.
Appears to be just one more step toward Nixon running everything their way. For the official word from Nixon including Paris store location and business hours, please follow the jump. [click to continue…]