Former TransWorld Snowboarding Magazine editor and all-around creative force Andy Blumberg has always believed that the best way to create lifelong snowboarders is to let kids ride free. Now, as co-founder of That Snowboarding Blog, he is outlining his plans to take this program directly to the nation’s snowboard resorts. Here’s how he sees it:
Envision future winters where every kid aged 15 and under in the United States receives free lift tickets and season passes at any ski resort. This isn’t just a feel-good moment; it’s a strategic investment in the sport’s enduring, never-ending nature, a bet that a free experience today creates a paying customer for life. By removing the financial barrier, we integrate snowboarding into the very fabric of their lives.
Sounds great to us, but there is much more to this story. To read the rest, please click the link.
Yes, according to Vans,SZA the singer, is now the creative director at the VF Corps shoe brand. So far this year sales are reportedly 14 percent down. Guess those Vibram soled Cab hikers didn’t right the ship. Then again, maybe Solána Imani Rowe can save them. Hopefully somebody gets her. Vans will have to tread carefully.
The Palm Springs Surf Club will reportedly “undergo a city commission review July 22, 2025” after loads of noise complaints and occasional mechanical problems which have led to pool closures, according to a story in the Palm Springs Post.
Since late 2023, the surf club has generated 66 noise complaints from approximately 16 individual residences in a nearby neighborhood, according to a city staff report. Code enforcement officers have cited the business six times, with four citations resulting in fines that have been paid in full.
The inland surf dream is a costly, difficult thing to make real, apparently. Riding a wave in the ocean seems so much more efficient, right? For more details on the story please click the link.
No, we haven’t talked to Matt Biolos. Nor have we tried. It’s quicker to just post a link to TMZ and call it a day.
Lost International is suing Lady Gaga for trademark infringement for her “Mayhem” album … claiming they own the rights to the term as used in the surf company’s distinctive logo and that Lady Gaga’s use is basically identical. . . In the lawsuit, obtained by TMZ, Lost says they’ve been slapping a stylized version of “Mayhem” on their surfboards and merch for over a decade … and Gaga ripped off the design for her latest album.
The Quiksilver women’s USA and Canada license was just picked up by Velocity Brand Group where it will join fellow Authentic zombie brand Lucky Brand Jeans in the company’s garment production machine, according to a story on Just-Style.
Velocity Global Brands, Inc. is a major apparel manufacturer with over 25 factories across Egypt, Ethiopia, Kenya, Rwanda, Lesotho, China, Bangladesh, Vietnam and Burma. This global presence enhances production capacity and offers a diverse range of expertise; contributing to our ability to consistently deliver high quality products.
Not that anyone really cares about the brand any longer, but it is crazy how this game is played, isn’t it?
Damn, it seems like only yesterday that Jason Brown was showing me the hand-inked logo for his new snowboard brand. . . but Blue, Gumby, Johan, and the C3 crew really have done an amazing job not only surviving in the snowboard business, but by the looks of their “30,000 boards in the warehouse” flex. . . thriving. Congrats.
After graduating from Dartmouth (with an engineering degree) in 1985, Bob Mighell decided that snowboards needed to step up to at least ski level production values. So, he and his roommate launched Edge Snowboards. Here’s a little bit of that back story that many have not heard before.
It’s hard to keep up with the houses Shaun White is buying, but the one’s he’s selling are a little easier to track. This one, described as a “mid-century modern. . . stunner” in Los Angeles’ Outpost Estates neighborhood just sold for $3.9 million, according to a story on Realtor.com. This is down considerably from his April asking price of $5 million. What’s a million among friends. . .
…the light-filled home is lined with glass—from floor to ceiling, from walls to doors. . . The living and dining spaces are open to the kitchen, which features an L-shaped counter, wooden cabinets, and stainless-steel appliances. . . Outside, there’s an inviting pool, a fire pit, and seating areas. But it’s the views of the city that truly take the cake.
Click the link for the photos. Someone, obviously got a pretty good deal and it makes us wonder. . . why does Shaun need the money? Is it that coming halfpipe league property? Or is he just having a little fun moving his money around. We ask the questions, but do we care? That is the biggest question of all.
Jim Jannard, the action sporting genius entrepreneur behind Oakley BMX/motorcycle grips, glasses, and, more recently, Red Digital Cinema has reportedly sold his Malibu, California beach home for $210 million according to a story in the New York Post. This apparently breaks the record for most expensive home sale in California state history: a record formerly held by the Jay-Z/Beyoncé Corporation at $200 million.
This 15,000-square-foot stunner sprawls across 9.5 acres of prime clifftop land, boasting a private 300-foot stretch of ocean near El Pescador State Beach. . . The palatial pad includes eight bedrooms, a staggering 14 bathrooms, a massive courtyard, a gym and two guesthouses. . . Interiors designed by Michael S. Smith — the same guy who revamped the Oval Office at the White House — feature ornate columns, beamed ceilings, and floor-to-ceiling steel and glass windows. . . The backyard includes a lush lawn and a pool with ocean views.
Ground has been broken on the Coachella Valley’s next wave pool, according to a story on Blooloop.
Wavegarden, a leading manufacturer of artificial wave-generating systems, is celebrating the start of construction for DSRT Surf at Desert Willow Golf Resort in Palm Desert, California. . . The DSRT Surf resort will be anchored by a Wavegarden Cove surf park spanning 5.5 acres and is expected to open to visitors in early summer 2026. This will be the second and largest Wavegarden Cove in the US.
Ok. Cool. Might have to try this one. . . if we’re not too old when it’s finally finished.
