The entire fashion world is based on clever carbon copy cloning. Big business lets the little brands do all the work and then when something starts trending they roll in and knock it off. Now, that’s what LA based micro label Echo Park Surf Squad is accusing our least favorite action sports mall retailer PacSun of doing.
Today (May 23, 2014), PacSun launched their new Golden State of Mind advertising campaign which features a slew of images of waves Photoshopped into photos of iconic locations where waves shouldn’t be. According to a post on Reddit this adding waves to photos is something EPSS has been doing for over a year. Above is photo evidence: top photo is EPSS’s original. Bottom photo is a PacSun knock off.
Here’s what EPSS says:
We’ve been a brand with integrity, sewing and making our clothes from scratch in Los Angeles since early 2012 and slowly building. It started off as a joke, us photoshopping a wave in Echo Park Lake and we just laughed. My friend and co-founder have been posting photos like this regularly on our Instagram account since then. . . Cut to May 23rd, 2014 (today) and I wake up to a bunch of emails saying Pac Sun lifted our entire campaign, our entire theme for themselves. . . Please help us get the awareness out there and know that NONE of your creative ideas are sacred.
We feel for EPSS, but also aren’t missing the irony of their complaints when most of their products are based on borrowed art/logos (Santa Cruz Skateboards, Powell, Suicidal Tendencies, Huntington Beach, etc. . . ) That doesn’t excuse PacSun’s “creative team” from blatantly ripping them off, but remember, PacSun’s highly paid marketing and design professionals are on deadline and under pressure. They can’t be expected to come up with their own ideas. That would be much too time consuming and in teen fashion it’s all about speed.
Christian Hosoi has taken his iconic Hammerhead skateboard design and transformed it into a surfboard with a little help from the heads at the UNIV Work Shop, in Encinitas, California. Here’s how they tell it:
The collaboration was born in 2013 and then Christian came down to our UNIV Work Shop in Encinitas, California and the first Hammerhead surfboard was shaped. The original is 5’5” by 22” and is true to scale to the skateboard dimensions. With a hulled-out nose, deep single to double concave, sharp rail and four-fin setup, the Hammerhead is designed for high performance surfing and flow.
Looks like a big skateboard for the waves, right? For the official word from UNIV, follow the jump.
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Desillusion Magazine created a nice little behind the scenes film of Jason Lee Parry shooting the Globe Spring 2014 look book. We were able to make it through this edit (where sometimes we don’t) thanks to the use of color, good lighting, focus, oh, and topless and/or nude girls. The results of this Mauntauk Summer edit can be viewed in Desillusion Magazine Issue 45 Tome 1 (their new hardcover book format) in a story titled First We Feel, Then We Fall. Click the link to order it up.
The opening reception for Don Pendleton, Ferris Plock, and Jason Adams’ group art show Distance Decay and Time Space Compression is May 3, 2014 beginning at 6 PM.
The gallery is proud to present this group survey on moving across mental states, international borders, state lines, genres and societal expectations that shows three larger-than-life journeys coming together for a moment in time. . . As American artists from the same generation, Pendleton, Plock, and Adams use paint and wood, and all three have personal backgrounds in skateboarding – and that’s where similarities end and differences begin – which is how the exhibition gets its title.
Artists Republic 4 Tomorrow is located at 1175 South Coast Hwy, in Laguna Beach, California. For the official word from AR4T, follow the jump. [click to continue…]
Several readers have pointed out that the Electric logo (on the above left) looks very similar to a graphic seen in some 1940s Ku Klux Klan literature (above right). And if you look closely at the image on the right, you’ll notice that they do have a valid point. The logo on the cover of White Community is absolutely identical to Electric’s double lightning bolt in a circle logo. We’re guessing no one will say this was purposeful or a logo lift at all, but it seems an odd coincidence, doesn’t it? Then again, Electric’s been doing lightning bolts in circles for years.
For the complete story on the man in the photo (Klan Buster Stetson Kennedy), click here.
Yes, it’s already the third Thursday of the month and that means Dave Lee and the Signal Snowboards crew have a new edit about building a wacky snowboard. This time they enlist the talents of Mix Master Mike “nobody can do it like. . . ” and our favorite OC artist MadSteez. As they say in first grade, “watch and learn. . . ”
[Link: Signal Snowboards]
Handplant skateboard shop in Laguna Beach, California is presenting a collection of “strictly skate derived” art from Jon Steele titled Teenagers From Mars on April 5, 2014.
Jon Steele is a renaissance man, writer, artist, photographer, skater, surfer, wanderer; his past and present work has taken him all over the world including China, Guatemala, New York, the Galapagos as well as many other spots and working with great and amazing athletes and talent. Its been non stop traveling, producing art and shooting photos and video closely with the Sector9 surf and skate team, XGames/ESPN site, surfing, skate and SUP magazines and websites as well as many more companies. . .”I like the fact that skateboarding was an outlaw activity growing up as a kid and I’m blessed to have gone through that period in time of skating,” says Steele. “I think ‘Teenagers from Mars’ is a show that shows the fun and outlaw side of skateboarding and being different growing up then others. I would have never thought that a piece of wood with some wheels on it would have taken me all over the world.”
Teenagers From Mars show opens April 5, 2014 at 7 PM. Handplant is located at 1025 South Coast Highway, in Laguna Beach, California.
Artists Republic 4 Tomorrow presents Russ Pope + Neil Blender = Baggage Claim Opening Reception, Saturday , April 5th, 2014 : 6-9PM.
AR4T is located at 1175 South Pacific Coast Highway in Laguna Beach, California.
In this week’s March Logo Madness you finally get the chance to vote for Boardistan and our down arrow B logo made famous on coffee mugs around the world. Help us get out of our round one match up against AWSM. Click the link and vote for us, as well as the rest of your favorite lifestyle brands.
[Link: March Logo Madness]
We don’t know the guy. Never met him, but we’ve always been huge fans of Mark Paul Deren’s art. And we’re always wondering how and why he was able to do all that’s he’s done over the past decade. Now, thanks to an interview with The Hundreds, we have a little look into who Madsteez is and what moves him to create his amazing, comic, insightful, loud, stunning pieces.
If you call getting a D in Art 101 at Cal State Long Beach going to art school then I was definitely classically trained. Before that, I took high school art class but it was only to get an easy A. It actually wasn’t until I started making art for absolutely no purpose at all. From there everything just naturally happened. I got to choose what I wanted to paint and how I wanted to do it. The more I’ve personally grow as an artist, the more I’ve tried to strip my process and simplify my pieces.
Click the link for the rest of the interview.
[Link: The Hundreds]