Fashion

iPath’s Rolling Rock Video

by The Editors on October 22, 2011

Videographer Dave Bergthold hit the road with the iPath team for some rock and rolling in the wilds of the American Southwest. It is only part 1 of iPath’s three-part Search and Enjoy tour. Just watch, you’ll see what we mean.

[Link: iPath]

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Ashbury’s Newest Am: Mike Ravelson

by The Editors on October 18, 2011

He’s the newest member of the Ashbury Am Team and his name is Mike Ravelson. He snowboards a little like this. . . For more check out High Cascade’s Hungry and/or Capita’s Defenders of Awesome.

[Link: Ashbury]

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Forum’s The Peter Line Softgoods

by The Editors on October 17, 2011

Thepeterline

Forum Snowboards is happy to announce the exclusive Peter Line softgoods collection called The Peter Line featuring a fisherman-style beaning, a kitty titty t-shirt, and a jacket (surprisingly not called a “jack-it”).

“My line of clothes was pretty much inspired by punk rock, boobs and kittens. It’s easy to see this in the PL jacket, but you probably don’t know that the beanie I designed doubles as boob warmers and can be used as an old fashion slingshot for kittens, a handheld cat-a-pult if you will.”

The Peter Line is available in shops everywhere.

[Link: Forum Snowboards] [click to continue…]

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Supra Launches Paris Shop

by The Editors on October 14, 2011

Greg Hervieux And Jay Smith, Bkrw

Last night (October 13, 2011) Supra kicked off the official opening of their newest retail shop in Paris with a pretty large party.

The event started at the store on Rue du Temple, and the celebration continued at the after party around the block at Jules & Jim, a soon-to-be-opened boutique hotel in the Marais. Good food, cold drinks, and a blazing fire provided the perfect backdrop to incredible sets from DJ Feadz and Sam Tiba.

For all the photos follow the jump.

[Link: Supra]

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Dusty Payne’s New Electric Shades

by The Editors on October 13, 2011

Dpaynemainglass

So, it would appear that Electric is still making sunglasses (we must have lost track of them for a while there). In fact, they’ve just released a new signature frame for VeeCo surfer Dusty Payne (keeping’ it in the family and all) who says:

“I’m pumped about releasing my first signature model. They’re for sure the best sunglass comfort and style wise I’ve ever worn,” Dusty said. “Plus, the mirrored lenses are perfect for your neighborhood creep. Can’t go wrong with the D.PAYNE!”

From the look of the arms on these things there’s not much room for the rays of the sun to get in there. Follow the jump for the official details. [click to continue…]

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The Process: How Outerwear Gets Made

by The Editors on October 11, 2011

It’s easy to slip on gear and head out into the snow knowing you’re going to stay warm and dry, but how often do we think about what goes into manufacturing the gear? Rarely. That’s why it’s cool to see this how they do it in 686’s factory in China. Check it.

[Link: 686]

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Burton x Carhartt For 2012

by The Editors on October 10, 2011

Burtonxcarhartt

Snow shreds can continue to look like Vermont pig farmers, Sierra chain monkeys, or resort lift maintenance crew with the launch of Burton’s new, updated Carhartt collection.

The Burton x Carhartt WIP jacket is based off of one of Carhartt’s most popular and rugged designs, aptly called the Traditional. For this project, the special co-branded edition is constructed from a double layer GORE-TEX® Performance Oxford shell featuring fully taped seams protected by 13 mm GORE-SEAM® tape. . . The Burton x Carhartt WIP pant is modelled after Carhartt’s classic Single Knee pant, also slightly modified by the collective design team for a better snowboard meets streetwear fit. Fabrication on the pant is also second to none, featuring the double layer GORE-TEX® Performance Oxford shell and GORE-TEX® taped seams.

People who work in Carhartt everyday are probably going to be more stoked on this than anyone else. The sets come in Brown or Black and are available today in select retail outlets. Follow the jump for the official word. (We’d link you directly to the product, but Burton’s website is impossible to navigate). [click to continue…]

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Anon’s Big Ass Comrades

by The Editors on October 7, 2011

Anon-2012-Comrade-Goggle

Thanks to having over-sized heads we’ve always preferred large ass goggles. Burton’s eye covering division Anon has something big rolling out. The Comrade.

With a frame height of 101 mm, the Comrade provides a huge viewing area, making it easier to see it all and send it into orbit. In addition to its large size, the Comrade’s Spherical Lens mimics the curvature of the human eye for superior optics in all directions. Available in 23 different frame color and lens tint styles, the Comrade is the top choice of anon pro riders like Bode Merrill, Johnnie Paxson and Nic Sauve.

With 23 colors they must be good right? To buy a pair click here. They’re only $139.95 (good God!) Follow the jump for more info on the goggles and on how you can get an iPhone or iPad app that will let you lay around on the couch and dream of Anon goggles all day long. [click to continue…]

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Zumiez Up On Big September Sales

by The Editors on October 5, 2011

Zumiez-NotaglineIt’s not all bad news in the action mall retail sector. Zumiez shares were up 6% today after the company released strong September sales numbers according to a story on Forbes.com.

The mall-based retailer reported Wednesday that sales last month surged 18.3% to $52.9 million (from $44.7 million a year ago), and comparable store sales were up 10.1%. . . More importantly the company bumped its third-quarter earnings forecast to between 40 and 41 cents per share, from previous guidance of 37 to 39 cents. Wall Street’s consensus estimate calls for earnings of 39 cents per share.

Take that, Pac Sun.

[Link: Forbes]

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Praxis Realizes New Skate Footwear

by The Editors on October 5, 2011

Praxis LogoThere’s a lot of goodness in Ashland, Oregon and we’re not just talking free Lithium water in Lithia Park. Now, it would appear that we can add new skate shoes to the Ashland mix, thanks to industry vet Travis Matsdorf’s new footwear company Praxis.

The inaugural Praxis product collection will be unveiled in early December and hit select shops, both in the US and internationally, in May 2012. . . “We’re thrilled for the Praxis brand launch.” says Matsdorf. “We will promote uniqueness on a global level through a meaningful and heartfelt service effort with our retail partners. We believe this will lay the foundation for a special brand experience that will excite and engage the end consumer.”

With 10 years directing sales at iPath, we’re guessing Matsdorf knows what’s up. Will be interesting to see what he and the team have planned. Follow the jump for the official word. [click to continue…]

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