Those who thought the US Open of Surfing would simply drift on into oblivion following Nike Inc.’s withdrawal from Huntington Beach, California are sorely mistaken. Vans announced today (February 7, 2013) that it has signed a three-year partnership with IMC to be the title sponsor of the world’s largest surfing event.
“Vans and IMG have been partners for the better part of two decades. Being able to continue this relationship via such an iconic platform, in our own backyard, is simply a perfect fit,” says Doug Palladini, Vans’ Vice President of Marketing. “We are really looking forward to bringing the entire surf and skate industry back to the US Open, leading by working with all of our peers, and inspiring a whole new generation of action sports fans. As we continue to grow our role in surfing, the US Open and the City of Huntington Beach afford us one of youth culture’s most powerful events to share our spirit of Off the Wall with millions of people. ”
Looks like the US Open of Surfing is in good hands. The event runs July 20 – 28, 2013 in Huntington Beach, California. For the official word from Vans, follow the jump. [click to continue…]
For the second year in a row 686 hosted the Lights Out Boxing at the Denver SIA Show. A rowdy bunch of blood-thirsty snow industry fight fans crowded ringside at Casselman’s for five bouts of amateur (and we mean, really, really amateur) boxing matches. The bloodiest fight of the night was between Ion Camera’s Braly Joy and Wave Rave’sSteve Klassen. For the official results from all the fights (and some photos), follow the jump. [click to continue…]
Vans today announced that they have signed snowboarder Pat Moore to the Vans Global Snow Team (pictured right in Silverton, Colorado).
“Being here in Silverton for Vans’ 20th anniversary in snow is such a humbling experience,” Moore said. “Vans’ passion and commitment to sick product and the snowboard lifestyle has spanned nearly my entire life. In the last 20 years, Vans has sponsored some of the most influential snowboarders in the world, from Jamie Lynn, Palmer, Sean Johnson to the new legends like Mark Landvik. I’m honored to be a part of a team that holds such a legacy.”
Stance is proud to have signed up straight shooter Scotty Wittlake to their “Punks & Poets” crew. Here’s what they’re staying about it:
To say that Scotty is a mystery is an understatement. He’s the kind of guy that other guys want to be like, and ride like. Riding non-stop all winter after working the fishing trade in Alaska all summer, his vision and example of living off the land and in the most adventurous ways possible, makes those of us sitting at a desk jealous daily.
Look for a signature Wittlake sock coming later this year.
Look at all the fresh gear Nixon has coming for Spring 2013. . . oh, and Lisa Anderson and a bunch of dudes are in this edit as well. Our favorite? The Black & Lum Collection, of course.
Look who moved to LA? Westlife Distribution, the parent company 686, has named Brent Sandor as their new Director of Marketing. Sandor was most recently brand director at Spy.
“At Westlife, the family is tight. We have a history of keeping heads for a while and I’m stoked that we’ve found someone talented in both the creative and business realms. Sandor has proven himself from the ground up and psyched to have him on. He’s the type of dude that can hang all night long with the young guns and also be the first one up for a 6am biz meeting,” said Mike West, President/CEO.
Seems that’s a good trait these days. For the official world from Westlife, follow the jump. [click to continue…]
Mizu, the stainless steel water bottle company founded by Jussi Oksanen and friends, has signed exclusive licensing agreements with Electric, Nixon, Poler, and Volcom.
“It’s exciting to see these marquee names coming together to make a difference on this level,” explains Mizu CEO Tim Pogue. “For the first time, retailers can easily get involved in this fast-growing new accessory category with product from some of the industry’s best known brands, all from a single source: Mizu.”
If you’re going to carry a bottle around, it might as well promote a brand you like, right? Follow the jump for the official word. [click to continue…]
Having just frozen our fingers off in NYC this week, it was good to see Poler warming up the cast of NBC’s Today Show. Even if Al “Shartin'” Roker threw down this line regarding the product, “How stupid do you guys look?” In spite of that, mainstream media coverage is always good for sales. Camp vibes, indeed.
We should have known when we boarded our flight to NYC just behind two penguins (in pet carriers, seriously) that it was going to be a cold, cold week in New York City. As the Agenda Show NYC opened their doors at 9 AM on January 23, 2013 the temperature on the street outside 82 Mercer St. was hovering in the mid teens and the entire city seemed to be bundled up like Arctic explorers on business trips. Inside the brick walled Agenda space, however, more than 120 street, skate, and even snow brands heated things right up. The free coffee didn’t hurt either.
Each year the Agenda NYC show becomes a more important gathering for street brands and East Coast action and style retailers, and no one was going to let the Manhattan deep freeze keep them off their Agenda game. Click the link for a full photo gallery and you’ll see what we mean.
Not wanting to be left out when it comes to authentic camp vibes, Element has partnered up with outdoor/camping company Kelty for a couple T-shirts and a pair of trunks.
The Element Kelty collection was created to enjoy the peaks and valleys, and roads in between. It’s been an honor for us to join Kelty on this adventure, creating new product on both our ends. From Kelty on board and in the streets, to Element in the field and camping out, the collaboration has reminded us all to keep discovering.
Those who thought the US Open of Surfing would simply drift on into oblivion following Nike Inc.’s withdrawal from Huntington Beach, California are sorely mistaken. Vans announced today (February 7, 2013) that it has signed a three-year partnership with IMC to be the title sponsor of the world’s largest surfing event.
