by The Editors on March 30, 2009
by The Editors on March 30, 2009
In recent article in the American Enterprise Institute for Public Policy Research titled Ten Problems with Technology writer Raphael Cohen listed out ten reasons why even though the US military sinks “billions of dollars into new technology” it isn’t always used by the new “i-pod generation” of American Fighting man.
Number 10 on the list was “The Coolness Factor” and here Cohen said this about Oakley eyewear.
In terms of ballistic protection, a cheap set of no-name ballistic sunglasses will work just as well in most situations as a $100 pair of Oakley M Frame sunglasses, but they will not look as “cool” and certainly do not carry the same status. Soldiers often choose equipment that highlights their machismo. Just as teenagers model their look on what movie stars wear, young soldiers take fashion cues from their “movie stars”–usually operators in the special operations community.
Raphael’s suggestion: let them wear Oakleys when they’re out killing people to protect our freedom.
[Link: AEI]
by The Editors on March 30, 2009

Sole Technology’s Don Brown and Pierre Andre discuss the re-release of their seminal skate shoe the etnies Rap in a new video clip up on the etnies site. Say what you will about the state of the skate fashion industry, but it’s still nice to see the big guns out on the interwebs pitching their own products. . . . isn’t it?
[Link: etnies]
by The Editors on March 30, 2009
It’s like it’s just not making it in the world anymore unless you appear in a video game. Ken Block has reportedly signed on to be a character in the rally car video game Colin McRae Dirt2, according to a post on Gamers Daily News.
X Games team-mate of the late Colin McRae, Block is at the forefront of a new breed of pro drivers, competing as Subaru Rally Team USA Driver #43 in the Rally America National Championship and the world-famous X Games. He has also gained notoriety for his mind-blowing stunts in his Subaru WRX STI. For Colin McRae: DiRT 2, Block is working with the development team at Codemasters Studios as technical consultant, lending his wealth of knowledge to the game and advising on car handling.
Ken is apparently stepping in as the new face of the game after McRae died in a 2007 helicopter crash with his son and two family friends. Click here to watch Ken’s new promo video for the game.
[Link: Gamers Daily News]
by The Editors on March 27, 2009

What would an Ipath shoe be without a little hemp? The Darius classic boat-shoe stylings features saddle stitched hemp, canvas, a shock absorbing mid sole, and not surprisingly, a secret stash pocket. This is a shoe even some of us Vans fans might wear.
The Darius drops May 15, 2009.
[Link: Ipath]
by The Editors on March 26, 2009

Stephen Teran is a 6’5″ shoe salesman from Tucson, Arizona who happens to have Volcom as his Twitter username. He has 60 followers and likes to update with comments like “Taking the trash out. I want to go home already. Supposed to leave 2 hrs ago,” and “buying some sonoran hot dogs.”
Tonight Mr. Teran got the following tweet from the Volcom marketing division’s Willie Marshall: “@volcom yo hit me up, I got a proposition for you.”
We’re guessing that Willie is hoping to obtain Mr. Teran’s username. It will be interesting to see how this little proposition turns out because there are a couple more Twitter brand squatters out there who may be waiting in line for some propositions of their own: Burton, Billabong, Quiksilver, Electric, Roxy, Nixon, Dakine, Hurley, Adio, Rip Curl, Independent, Vans, O’Neill, Etnies, emerica, Gravis, K2 and more.
Looks like Twitter caught the action sports industry by surprise. Why does that not surprise us?
by The Editors on March 26, 2009
Shocker: It was announced today that Andy Irons is joining Billabong’s Kustom Footwear program. A “delighted” Kustom GM Harry Truscott has released this seemingly un-ironic statement:
‘Kustom and Andy Irons are a natural fit,’ says Harry Truscott, General Manager at Kustom Footwear. “Andy will be a huge addition to our team.”
Huge addition? Absolutely. Natural fit? Okay, if by “natural” Truscott means that AI is pretty much strapped to the Billabong wagon right now (not a bad wagon to be strapped to, but strapped is strapped) then his quote makes perfect sense.
[Link: Global Surf News]
by The Editors on March 25, 2009
Apparently, drawstrings in hoodies just don’t cut it for the kids anymore and looks like La Jolla Sport order a few thousand units that go against the Consumer Product Safety Commission Rules. Apparently, they all have a drawstring that can “pose a strangulation hazard to children.”
Does this means someone isn’t getting their bonus this year?
[Link: Consumer Product Safety Commission]
by The Editors on March 23, 2009
Designer all around the place Cody Hudson of Struggle Inc. (he’s done design work for Burton, Stussy, Monster Children etc.) has a new show opening at the Andrew Rafacz Gallery in Chicago next weekend.
It’s titled: thanks man, see you around man, fuck yeah, you guys are wild, thanks man, i dig it, see you
Opening party is March 27, 2009 at 6 PM at 835 W. Washington Blvd, Chicago IL 60607.
[Link: Chicagoist]
by The Editors on March 19, 2009
According to an 8-K filed on March 13, 2009 by Spy Optic parent company Orange 21 the company has cut employee pay by 10 percent for at least three months.
Pursuant to the Reduction, the annual base salaries of the Company’s salaried employees were reduced by ten percent (10%) and the Company’s hourly employees were put on reduced work schedules that resulted in their compensation being reduced by ten percent (10%).
When you figure that nearly everything but fuel, food, and healthcare seems to be running at about 50% off it’s really not that bad.
[Link: SEC.gov via Outdoor Business Update]