Fashion

Nike Gets An Huntington Beach Welcome?

by The Editors on July 24, 2009

Hb

We didn’t see any of these stickers up anywhere at the 2009 Hurley US Open of Surfing and we’re a little skeptical when a perfect graphic version of a sticker begins showing up online, but it still makes us smile.

[Update: welcome banner spotted in the wild follow the jump. . .]

[Link: Skatepunk.com]
[click to continue…]

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Agenda 09 Reaches The Beach

by The Editors on July 23, 2009

The last time we attended the Agenda Tradeshow we had some criticisms that didn’t go over so well with the event’s management. We didn’t really like the old beat down hall, or the shabby booth set up, or the fact that the show was running concurrently with the San Diego ASR Show.

Interestingly, all that has changed for the July 22-23, 2009 show in Huntington Beach, California. It’s almost like Agenda President Aaron Levant read everyone’s minds (or listened really well). The new venue at the Hyatt is clean and well lit. The booths were consistent and solid (except for the shelving in the Analog booth that dropped to the floor scaring half the people in the room).

Things were so nice in fact that we began wondering if it might be too nice for some of the smaller street brands. But everyone we spoke to (including some of the deepest LA street brands) loved the new venue, the new dates and the fact that Vans, Hurley, Volcom, Nike and RVCA were now coming to the party.

If you don’t believe us, watch the video, click here for the Agenda 09 photo gallery, or do both at the same time. See if we care.

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The Volcom Chariot?

by The Editors on July 23, 2009

Volcom-Chariot

At first we were wondering why designer Klaud Wasiak called his lastest car design the Volcom Chariot, but then we read the fine print:

. . . it boasts a relaxed state of mind that neglects pressure of work and focuses towards interaction within a social environment, more specifically the beach. the chariot is edgy and sporty with a very unique style, the same characteristics that are evident in volcom’s clothing and accessories.

Ah, so that’s it. Wonder how Volcom’s designers feel about that?

[Link: Industrial Design Served via Design Crave]

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Vans Revenue Up 14% In Q2 2009

by The Editors on July 21, 2009

VfcorpVans continues to dominate in the action footwear market. While other companies are complaining about drops in sales, Vans has turned in a 14 percent increase in total global revenue according to VF Corp. CEO Eric C. Wiseman on a conference call that is in progress currently.

Global revenues of The North Face® and Vans® brands grew 4% and 14%, respectively, in the quarter on a constant currency basis. Revenues in our Americas businesses rose 3% while international revenues were up 2% in constant dollars, with a 32% increase in revenues in Asia. Total direct-to-consumer revenues for our Outdoor and Action Sports coalition rose 19% in the quarter, with double-digit growth in our The North Face® and Vans® brands. Our direct-to-consumer revenues reached 22% of total Outdoor and Action Sports revenues in the quarter.

Vans was also named as one of VF Corp.’s leading brand push in China where the company believes action sports is one of their best vehicles for growth. Reef, on the other hand, has not been mentioned on the call yet and only showed up in the press release in the list of companies the VF Corp owns. . .

[Link: BusinessWire]

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Counterfeit Clothing Seized in Canada

by The Editors on July 20, 2009

The Royal Canadian Mounted Police rounded up some counterfeit clothing from Rick’s Outlet in Sault Ste. Marie, Ontario Canada on Friday July 17, 2009, according to a story in SooToday.

Police seized a large quantity of counterfeit clothing consisting of such brand names as Ultimate Fighting Championship (UFC), Harley Davidson, Orange County Choppers, Playboy, Fox, Billabong, John Deere, Tap Out, Nike, Quicksilver and Renegade. . . The estimated value of the seizure is in excess of $17,000.

According to the story Richard Desjardins was charged with “passing off wares that are false” and will appear in court later this month.

[Link: SooToday]

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Nixon Sticks It Where The Sun Shines

by The Editors on July 19, 2009

Volta HpOne of the most annoying things about wearing a Nixon watch is when the battery dies. It’s like the watch totally quits working, and stuff. With The Volta none of us have to worry about that anymore because it uses the power of the sun to refuel itself.

The Volta makes its mark as the first rechargeable, solar powered watch in the brands 11-year history. Inspired by the Defender driving, outdoor adventurers the semi-transparent dial allows sunlight through to the solar panel below which charges the watch’s battery.

On the other arm guess that means we’d have to actually go outside. . . damn.

[Link: Nixon]

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Ed Dominick At Adio

by The Editors on July 16, 2009

Adio LogoFormer Vox owner and co-founder Ed Dominick has taken over the global marketing manager position for Adio Footwear according to a press release posted on Sports One Source.

As Global Marketing Manager, Dominick will lead all advertising, team, marketing and PR efforts for Adio as they continue to focus on the skate footwear category. Dominick will be located in the Adio global headquarters in Vista, California where he will work side by side with the design, development and domestic sales teams on future plans for the brand.

Seems like a perfect fit.

[Link: Sports One Source]

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Cowabunga: Jamie Thomas’ Leap Of Inisght

by The Editors on July 15, 2009

Blackbox InsightRumors have been running since last month that new Black Box Distribution CEO/Partner Frank Messman would find a way to “grow the business” at Jamie Thomas’ warehouse but some are finding it a mystery that they have fallen off the street and become slaves to surf fashion with zero hesitation. That appears to be the case according to a Tiffany Montgomery story on Shop-eat-surf.com.

Carlsbad-based Black Box will be responsible for the sales and distribution of Insight in the U.S. – essentially backend operations. The Insight USA team will remain in charge of marketing and product and keep their offices in Los Angeles. The Insight sales management team will also work in Los Angeles. . . Black Box owner and President Jamie Thomas said he has admired Insight for awhile and described it as “the coolest apparel brand out there.” . . . “I appreciated the originality and rawness of the brand,” Jamie said. “I personally found it inspiring.”

Fear not men of North County, your women are safe for the time being. Insight USA President Jesse Faen will reportedly be staying in Los Angeles.

[Link: Shop-eat-surf.com]

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The Shark Attack Wetsuit

by The Editors on July 15, 2009

Bydiddoxl

Nothing clears the line faster than a shredded wetsuit and blood, and maybe that’s one of the benefits designer/artist diddo is going for with at least one of these new wetsuit designs.

The first edition contains four original designs: a rusted iron diving suit evoking the days of Jules Verne, the anatomic musculature suit as a homage to our inner strength, a wet suit which gives the illusion that the wearer has been attacked by a group of hungry sharks and finally a whale shark patterned suit that celebrates the brilliance and originality of our natural water world.

Think we’ll just stick the the rusted iron diving suit. Then the outside of the suit can reflect the insides our knees.

[Link: by diddo via NBC Los Angeles]

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Analysts Blame America For Billabong Woes

by The Editors on July 5, 2009

Billabong-LogoAustralian market analysts Fat Prophets believe that any problems Billabong will have in the near future are tied pretty directly to the sagging economy in the US, according to a story in the Courier Mail.

“Although the economic downturn in Australia will, in our view, prove comparatively light, that is not the case for the US,” the Fat Prophets report said. . . “This is likely to prove a significant headwind for the company in the months ahead, potentially extending into the 2010 calendar year.”

Other analysts agree and say the company could have similar problems in “Europe and Australasia in fiscal year 2010.”

[Link: Courier Mail]

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